Tag: Marketing

Wondering how to create a unique selling proposition for your business? This guide will walk you through the what, why, and how of USPs.

Learn about nine AI-powered marketing automation tools for optimizing content, increasing sales, analyzing data, and promoting your business.

There are a lot of different ways that savvy people monetise the web, of which AdSense is only one. This article explores the good and bad of using Adsense and the Adwords platform and gives you an overview out of how to get the best out of them in the early days.

Read Three winning strategies for setting up Google Adsense and learn Marketing with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.

Charles Costa looks at the rise of data-driven marketing, and what you need to know to take advantage of it without being overwhelmed by vanity metrics.

Read Location-Based Marketing Will Rely on Mobile in 2017 and learn Mobile with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.

Parth Misra looks at lead nurturing as a strategy for improving conversion rates, including personalization, follow-up and lead scoring.

Rachel McPherson shows how to keep your digital marketing campaigns organized using content calendars, goals and productivity software.

Kevin Wood shows you how to build your content strategy, from planning through production, promotion, testing and measurement.

Anja Skrba looks at seven marketing automation tools for entrepreneurs on a budget.

When it comes to branding your business, a logo is always essential. But how much should you pay for it? Here's a lowdown on what to consider.

Having trouble naming your brand? Here's a excellent step-by-step process on how to name a brand from the team at 99designs.

Ever wondered how rebranding works? 99designs Engineering Manager John Barton conveys how to rebrand efficiently and correctly.

Aaron Agius looks at strategies entrepreneurs, developers and others can use to build influence and authority in their industries.

Hacking UI and Side Project Accelerator Co-Founder David Tinter shares his top tips to turning your side project into a full-time gig.

Kevin Wood shares seven copywriting tips that beginners can apply to their marketing materials immediately.

Customers with resolved complaints are more likely to become repeat customers than those who don't complain at all. Here's how to respond to a customer complaint.

Successful global brands can become so ubiquitous that we don't almost don't notice them. Andrei shows they have some valuable typography tips to teach us.

Abhishek Talreja shows you how to start using free webinars to build not only business leads, but your credibility in your niche's community.

Akshay Sachdeva teaches you to get more out of your content marketing efforts with five content promotion methods.

Joshua Kraus explores five ways that companies benefit from contributing to open source.

Top growth hacker Ehsan Jahandarpour shows you how to improve your user experience and increase conversions with customer journey optimization.

Brands on Instagram have higher user engagement than on any other social network. Abhishek Talreja explains how to make the most of it.

Branding expert Andrew James looks at seven things small business owners should consider when building their branding.

Average human attention spans are falling even further every year. Joseph Ola looks at the effect on eCommerce and what you can do about it.

Zachary Moore explains twelve key principles behind achieving a successful launch on Product Hunt.

Mobile marketing requires a different approach in developing countries, where smartphone penetration is low. We look at three of those strategies.

Aja Frost looks at the ways businesses are using IoT technology to attract more customers to stores and get unprecedentedly detailed customer analytics.

John Tabita introduces readers to the concept of buyer personas and talks about its importance to content marketing.

Learn how to plan, build, test, and use an effective freelance portfolio website.