John Tabita introduces readers to the concept of buyer personas and talks about its importance to content marketing.
John Tabita follows up his non-writer's guide to writing for the web with this guide to making sure that your content can be found by search engines.
All three methods of web advertising are powerful, but combining search ads, display ads and ad retargeting is even better.
You've established some SEO goals and hired a consultant. What should you expect from them now?
Hiring an SEO consultant might be just the thing your website needs. What should you be getting from them?