Often our goals and those of our user are in alignment – but not always. Sometimes you have a devil on one shoulder and an angel on the other.
Aja Frost looks at the ways businesses are using IoT technology to attract more customers to stores and get unprecedentedly detailed customer analytics.
They are the product of comic books and newspaper 'funny pages' but Aja is here to tell why the speech bubble is set to rule our future UIs.
Aja Frost looks at four ways you can improve your startup's jobs page to attract better candidates.
Some users come to us via the web – others via an app. How does the onboarding UX differ? Aja looks at how Mint and Expensify answer that question.
Aja Frost describes an improved job application process that can help your startup beat big companies to top-tier talent.
Aja Frost looks at the pros and cons of bootstrapping, and talks about the best strategies to use if you go ahead with it.
What keeps designers hungry? Fresh meat, of course. Aja has 14 new wells of inspiration to keep you shooting at the stars.
Aja Frost covers the legal factors that must be considered before firing an employee, and the best practices to keep in mind when doing the deed itself.
Aja Frost discusses pricing strategies for products and startup services.
When everyone is pushing 1's and 0's to screens it's critical to show some real humanity. Aja shows you places to inject personality into your site.
Aja Frost looks at six well-executed native campaigns from 2015.
If you read this post, you'll learn how to get into a startup accelerator - and not just any accelerator but the right one for your startup. Get reading!
Straight from the mouths of three successful venture capitalists, this post goes behind-the-scenes of an INBOUND15 panel with 3 well-known VCs.