I recently started up an online e-commerce website (thats all I will say for now) and I am looking for advice on any improvements that I can make.

Currently, the website is at a 53% bounce rate and is targeted for the UK market only - Google Analytics shows about 50% of my traffic from outside of the UK so this could be the reason but would like to check with you guys first!

Thanks in advance!


P.S. You can be as brutal as you like - even if it is the smallest thing.