By Andrew Neitlich

Forecast for 2006

By Andrew Neitlich

Well, it’s that time of the year when we should all be looking to 2006 and how we intend to prosper in the New Year. (Actually, we all should have done this 3-6 months ago, but it’s traditional for media to focus on the New Year now, when it is a bit too late).

Last year I believe I challenged you all to set aggressive goals for the New Year.

This year, let’s do something different. I’d like to have you post your predictions about what will change in your marketspace and how you will respond with better service, solutions, or marketing strategies.


For instance, I have come to a realization (or at least have an educated hunch) that many people don’t just want “help” in the form of consulting services or how-to books. Most people don’t want to learn just for the sake of learning (with notable exceptions, as the Teaching Company has discovered; also, products that show people how to make more money are always favorites, and I and others continue to do well with marketing books and products). They want some official recognition of what they have learned, in the form of Continuing Education Units (CEUs) or Certification that makes them more employable. And they would rather help others than be helped.

So for me, 2006 will test the above hunch as I offer products and services that certify people in a variety of occupations and areas of expertise. The site www.boxingfitnessinstitute.com is the first of a few attempts.

A second prediction/hunch that has already come true is that the projected increase in paid content on the Web has not materialized, due to the resurgence of free sites and search and the advertising model. You know this from Google’s success, as well as the December Business 2.0 article about the return of “monetized eyeballs.”

So for me 2006 will see the roll out of a free content site that aims to monetize eyeballs in a big way.

What about you? What are your predictions? How will you adjust your actions to succeed based on those predictions.

The best way to predict the future? Create it!

Happy New Year, a bit early.

  • The general comprehension of webdesign services wil gradually increase. I will not directly respond to this, but rather keep advancing by aiming at clients that are forced to have a good understanding of quality of webdesign services, and a duty to buy high quality websites (ie the government).

    Furthermore, I aim to spend more time getting into the web-publishing business, because no client recognises the quality of my work better then… me :)

  • Anonymously

    because no client recognizes the quality of my work better then… me

    so true… ;)

    And they would rather help others than be helped. […] The site http://www.boxingfitnessinstitute.com is the first of a few attempts.

    so true… ;) ;)

  • My prediction, upward price pressure from an increase of online advertising budgets will squeeze businesses to seek out information to maximize their conversion rates.

    In 2005 I learned everything I could about ROI and conversions. In 2006 I’m working on maximizing my online audience in a very big way.

  • Pingback: » My prediction for 2006 - Web Publishing Blog()

  • DesignOweb

    Next year, i can see more convertion of leads through their Google’s Adsense Program, because of recently released “GMAIL.com”. Have you even noticed advertisment along side while reading your inbox Gmails? Google Robot is providing to you relavant ads matching keywords of your mail which you have just got in your mail box. This definitely help relavant ads and more hits to ads. On the contrary, “fake” websites will also increase to get benefit of Google Adsense Program. (here fake websites are which have NO content but just the advertisment of Google Progam). I wish if Google’s Intelligent Robot can start eliminating “fake” websites from their results in the next year.

  • Good predictions. The danger is that Google are going to monetize THEIR eyeballs to please hungry shareholders. It is going mean that advertisers with big budgets are going to be able to pay for more traffic, while small businesses with get squeezed out. Already Google are beginning to add preferred sites to the top of what were organic listings.


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