Marketing — SitePoint

Why Flippa Is the Best Place to Sell Your Website

In this article, we look at how buying an online business through Flippa compares with buying one through a broker.

Build Your Personal Brand to Boost Your Developer Career

Adrian Sandu explains what a personal brand is and how building one can help boost your career. Stake your claim online and level up your brand.

Growing a Business Is About the Customer, Not the Product

The first thing most people think about when launching a new enterprise is what they’ll be selling, but what they should really be focusing on is who they’ll be selling to. Although your product is important, no matter how good it is, if people aren't interest in buying it, then your business is likely going to struggle.

Three ways to grow your traffic and capture audience

Three winning strategies for setting up Google Adsense

How to Track Ecommerce Transactions with Google Analytics

Craig Buckler shows how, with a small amount of code, you can use Google Analytics to track online shop transactions and every product purchased.

Getting to Know Your Users With Analytics

There’s a lot of data available in your analytics package that will help build up your knowledge of who’s visiting your website.

11 Common Analytics Pitfalls to Watch Out For

This article lists some of the main analytics pitfalls, and how they’re best avoided—to ensure your analysis paints a true picture of user behavior.

Your Guide to Understanding Key Analytics Terms

For those not used to looking at website analytics, some of the terminology can seem like a foreign language.

UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

John Stevens talks about how Amazon is breaking records when it comes to conversions, and what you can do about your own UX to mirror their success.

How to Master Nostalgia Marketing in Web Design

Suzanne explains the user psychology behind nostalgia and how we can utilize nostalgia marketing in web design for higher conversions.

Grab Our Free Printable Mailchimp Cheat Sheet

Grab our free printable Mailchimp cheat sheet so that you can refer to common actions with ease.

How to Conduct Cold Email Outreach like a Pro

Parth Misra explains how to increase your cold email outreach response rate, while staying clear of spammy tactics.

Your Next Marketing Strategy Depends on Complex Data Analytics

Charles Costa looks at the rise of data-driven marketing, and what you need to know to take advantage of it without being overwhelmed by vanity metrics.

4 Lead Nurturing Strategies for Better Conversion Rate Optimization

Parth Misra looks at lead nurturing as a strategy for improving conversion rates, including personalization, follow-up and lead scoring.

How to Keep Your Marketing Campaigns Organized

Rachel McPherson shows how to keep your digital marketing campaigns organized using content calendars, goals and productivity software.

How to Build a Content Strategy From the Ground Up

Kevin Wood shows you how to build your content strategy, from planning through production, promotion, testing and measurement.

How to Get Started with Marketing Automation for Free

Anja Skrba looks at seven marketing automation tools for entrepreneurs on a budget.

40+ Free Productivity Dashboards and Templates

Check out these 40+ free templates for business, including for invoices, project management, marketing and more.

10 Unexpected Ways to Get Recognized as Your Industry’s Authority

Aaron Agius looks at strategies entrepreneurs, developers and others can use to build influence and authority in their industries.

Giveaway: Get a New Logo from 99designs for Free

The best 99designs offer available: a free contest giveaway, and a free $99 upgrade on any logo or design contest. 

6 Email Hacks Guaranteed to Boost Results from Your Efforts

According to the Direct Marketing Association, you can expect an ROI of $38 for every $1 you spend on email marketing. Small tweaks can be big money.

7 Copywriting Hacks to Boost Your Conversions

Kevin Wood shares seven copywriting tips that beginners can apply to their marketing materials immediately.

Boost Your Brand by Turning Your WP Blogs into eBooks

Publishing your own eBooks can seem daunting, however WordPress' versatility makes eBook creation easy by using existing content and off-the-shelf plugins.

How to Earn Passive Income by Creating Digital Info Products

Freelance income has its ups and downs. Info products can help you diversify your income--and they're easy to create. Here's how to get started.

How to Write a Good Response to a Client/Customer Complaint

Customers with resolved complaints are more likely to become repeat customers than those who don't complain at all. Here's how to respond to a customer complaint.

Google’s Interstitial Ad Penalty and Its Effect on Mobile Marketers

The Conversion Rate Optimization Cheat Sheet for Developers

Joshua Bretag shows developers what they need to know about conversion rate optimization to help their startup grow faster.

10 Tips for Generating Business Leads with Free Webinars

Abhishek Talreja shows you how to start using free webinars to build not only business leads, but your credibility in your niche's community.

Open Source Email Marketing with phpList

Email marketing has been exploding in popularity. You might have heard of the likes of MailChimp and Emma advertising the use of their services to send a whole bunch of messages for prospects and profit.