Marketing

Learn how marketing attribution models play a key role in identifying the most important touchpoints for success during the buyer journey.

Wondering how to create a unique selling proposition for your business? This guide will walk you through the what, why, and how of USPs.

Surfer SEO vs Outranking: learn how these two AI tools boost your content creation process and efforts to rank higher on search engines.

If you sell globally, internationalization is important, and you should consider building a multilingual website. Learn how to do it right.

Learn about nine AI-powered marketing automation tools for optimizing content, increasing sales, analyzing data, and promoting your business.

Are you using emails for marketing? Learn about email marketing automation options, their benefits, how to set them up, and how and use them.

SEO is really important, but where do you start? These ten free SEO browser extensions are the perfect way to kickstart your SEO journey.

In this article, we look at how buying an online business through Flippa compares with buying one through a broker.

Adrian Sandu explains what a personal brand is and how building one can help boost your career. Stake your claim online and level up your brand.

The first thing most people think about when launching a new enterprise is what they’ll be selling, but what they should really be focusing on is who they’ll be selling to. Although your product is important, no matter how good it is, if people aren't interest in buying it, then your business is likely going to struggle.

Read Three ways to grow your traffic and capture audience and learn Marketing with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.

Read Three winning strategies for setting up Google Adsense and learn Marketing with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.

Craig Buckler shows how, with a small amount of code, you can use Google Analytics to track online shop transactions and every product purchased.

There’s a lot of data available in your analytics package that will help build up your knowledge of who’s visiting your website.

This article lists some of the main analytics pitfalls, and how they’re best avoided—to ensure your analysis paints a true picture of user behavior.

For those not used to looking at website analytics, some of the terminology can seem like a foreign language.

John Stevens talks about how Amazon is breaking records when it comes to conversions, and what you can do about your own UX to mirror their success.

Suzanne explains the user psychology behind nostalgia and how we can utilize nostalgia marketing in web design for higher conversions.

Grab our free printable Mailchimp cheat sheet so that you can refer to common actions with ease.

Parth Misra explains how to increase your cold email outreach response rate, while staying clear of spammy tactics.

Charles Costa looks at the rise of data-driven marketing, and what you need to know to take advantage of it without being overwhelmed by vanity metrics.

Parth Misra looks at lead nurturing as a strategy for improving conversion rates, including personalization, follow-up and lead scoring.

Rachel McPherson shows how to keep your digital marketing campaigns organized using content calendars, goals and productivity software.

Kevin Wood shows you how to build your content strategy, from planning through production, promotion, testing and measurement.

Anja Skrba looks at seven marketing automation tools for entrepreneurs on a budget.

Check out these 40+ free templates for business, including for invoices, project management, marketing and more.

Aaron Agius looks at strategies entrepreneurs, developers and others can use to build influence and authority in their industries.

The best 99designs offer available: a free contest giveaway, and a free $99 upgrade on any logo or design contest. 

According to the Direct Marketing Association, you can expect an ROI of $38 for every $1 you spend on email marketing. Small tweaks can be big money.

Kevin Wood shares seven copywriting tips that beginners can apply to their marketing materials immediately.