Marketing

Customers with resolved complaints are more likely to become repeat customers than those who don't complain at all. Here's how to respond to a customer complaint.

Read Google's Interstitial Ad Penalty and Its Effect on Mobile Marketers and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.

Joshua Bretag shows developers what they need to know about conversion rate optimization to help their startup grow faster.

Abhishek Talreja shows you how to start using free webinars to build not only business leads, but your credibility in your niche's community.

Email marketing has been exploding in popularity. You might have heard of the likes of MailChimp and Emma advertising the use of their services to send a whole bunch of messages for prospects and profit.

Akshay Sachdeva teaches you to get more out of your content marketing efforts with five content promotion methods.

Joshua Kraus explores five ways that companies benefit from contributing to open source.

Alex Hollis explains how he used customer feedback to identify sales obstacles and rapidly increase his product's conversion rate.

Read Bringing SEO In-House - An Agency's Perspective and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.

Top growth hacker Ehsan Jahandarpour shows you how to improve your user experience and increase conversions with customer journey optimization.

Are you having trouble fixing high eCommerce checkout abandonment rates? James Spittal shares several ways to make sure customers get over the finish line.

Amanda Wilks looks at four ways companies have tweaked customer feedback mechanisms to get more detailed, actionable information.

Abhishek Talreja shares 15 tips that will help you turn a landing page design with weak performance into a high converter.

Keith Shields shares six crucial things many developers miss when launching mobile apps on the app stores.

Brands on Instagram have higher user engagement than on any other social network. Abhishek Talreja explains how to make the most of it.

A/B testing is a highly useful tool, but many entrepreneurs are using it incorrectly. James Spittal explains common A/B testing pitfalls.

Branding expert Andrew James looks at seven things small business owners should consider when building their branding.

Aaron Agius looks at six ways you can improve your website conversions when nothing else works.

Average human attention spans are falling even further every year. Joseph Ola looks at the effect on eCommerce and what you can do about it.

Zachary Moore explains twelve key principles behind achieving a successful launch on Product Hunt.

Brad Hanks explains why inbound user growth is the best kind of growth, and how he's built this kind of traffic for his project.

Mobile marketing requires a different approach in developing countries, where smartphone penetration is low. We look at three of those strategies.

Companies like Travel Ticker, GoPro and Kardashian Beauty rely on social media influencers to share their brand. Tomas Šlimas looks at how they do it.

Many of us actively use sites like Twitter and Facebook to promote our businesses. Let's look at 20 social networking sites for business professionals.

Eric Siu provides an in-depth look at the major components that have come to form digital marketing, and how to get started mastering them.

Polly Alluf looks at some of the techniques that make Pokémon Go a sticky experience, and suggests ways less entertaining apps can make use of them.

Eric Siu introduces readers to Facebook's Canvas advertising platform.

Aja Frost looks at the ways businesses are using IoT technology to attract more customers to stores and get unprecedentedly detailed customer analytics.

Elio Qoshi speaks with Richard Millington, founder of Feverbee and an expert on building great online communities.

John Tabita introduces readers to the concept of buyer personas and talks about its importance to content marketing.