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Jumpstart Your Business by Being Smart

By John Fairhurst,

Ben Strickland explains how to be smart when starting a business, discussing how much time to invest, how to avoid failure with research, and how to know your customer by interviewing, talking with them, and building relationships with them.

Growing a Business Is About the Customer, Not the Product

By Eleanor Scott,

The first thing most people think about when launching a new enterprise is what they’ll be selling, but what they should really be focusing on is who they’ll be selling to. Although your product is important, no matter how good it is, if people aren't interest in buying it, then your business is likely going to struggle.