Entrepreneur
Joshua Kraus, Apr 16

The Dos and Don'ts of Relationship Marketing

Relationship marketing investments can foster customer loyalty and long-term engagement. Here are a few amazing relationship marketing examples to mirror.
Entrepreneur
Aaron Agius, Apr 14

7 Native Advertising Companies You Need to Know About

If you’re having trouble getting your content noticed through all the noise that exists online today, I can’t recommend native advertising enough.

I’ve used it on both the Louder Online blog and on campaigns for my clients, and there’s simply no faster option for generating fast traffic than this new paid promotional model.

But what is native advertising? And how do you get started?

Sharethrough defines native advertising as:

As advertisers, this provides a unique opportunity for us to reach users where they consume content. When done correctly, it doesn’t disrupt their experience. Instead, it enhances it.

That said, if you want to get involved with native advertising, you need to first understand the different ways native ads are published before we can discuss the different platforms available.

The IAB Playbook does a great job of breaking down the different ad units you’ll see, including:

  • In-feed
  • Paid search
  • Recommendation widgets
  • Promoted listings
  • In-ad (with native elements)
  • Custom/”can’t be contained”

External tools and platforms often focus on the three main categories: in-feed, in-ad and recommendation widgets.

The following platforms all help advertisers land spots on top media outlets, increase their brand recognition, and promote high-quality, relevant content to users.

Outbrain

Outbrain built its brand by providing brands access to top publications through recommendation widgets. It allows users to promote articles, videos, infographics, slideshows and other earned media that provides entertainment or informational value.

An astounding 80 percent of the world’s leading brands use Outbrain. They operate across the world to provide real-time recommendations to audiences on top publishing websites like CNN, Slate and ESPN.

Outbrain uses a cost-per-click (CPC) pricing model, which means that you only pay when someone clicks on your promoted story. Advanced testing and conversion tools within the platform help you determine how to optimize your campaigns in order to reach your goals.

Taboola

This company started as a video recommendation service, though they’ve since pivoted to become a leading content discovery platform. In some instances, their commitment to analyzing visual content may give them the upper-hand when it comes to competing with other platforms that struggle to distribute visuals.

Today, Taboola’s predictive engine serves up content on major publishing sites like:

  • Business Insider
  • Yahoo!
  • Mail Online
  • NBC

You can get real-time insights on your campaigns using the company’s analytics dashboard, which can help your team analyze its performance and adjust its strategies based on results.

Taboola uses a similar pricing model as Outbrain (CPC), with an additional option to pay a bit more per click for access to the platform’s top publishers.

Sharethrough

Sharethrough boasts itself as the world’s largest in-feed ad exchange. With publishers like Forbes, Real Simple and People, your content can reach up to 247 million viewers through sophisticated audience targeting.

The platform also features several proprietary pieces of technology, including content quality tracking tools, content cards and a creative optimization system.

Each of these features work together to provide an enhanced experience for your native advertising goals. The company seems incredibly committed to equipping users with the tools needed to drive success, so definitely check this platform out if you’re thinking about getting into native advertising.

AdsNative

AdsNative strives to make the Internet a better place through programmatic native advertising and a wide network that includes more than 1,000 publishers across a variety of industries. With both display and video ad formats, you’ll have the opportunity to put your best content in front of thousands of people.

AdsNative uses in-feed and in-ad placement strategy, giving you a variety of different advertising options, such as:

  • In-feed
  • In-article
  • End-of-post
  • In-app
  • Custom placement

Companies can also take advantage of the platform’s white-label feature, which gives you access to the system’s technology and infrastructure within your own network and apps. Develop customized dashboards, deliver reports and monitor campaigns - all with AdsNative.

TripleLift

TripleLift differentiates themselves by focusing on their image-delivery technology; specifically, their Computer Vision tool, which reads images to format them perfectly on all devices, every time.

Focusing specifically on their USP, the company uses the OpenRTB platform to access the industry’s largest ad exchange. It works pretty simply:

  • Place your bid for the ad space
  • If you win, the platform identifies your image and caption assets
  • Rendering technology formats your content to deliver a native, high-quality image.

If your brand spends time on visual-focused content, you’ll definitely want to check out what TripleLift offers. It could be just the native advertising platform you need to get your content in front of the right audience.

Nativo

Nativo claims that their programmatic platform improves native ad performance by 300%. Because the platform serves content within a publisher’s editorial stream, each ad is guaranteed to match the look and feel of the specific publication.

This native advertising approach offers the following benefits to everyone involved:

  • Non-disruptive experience for consumers
  • Publishers receive premium monetization
  • Higher engagement rates for advertisers

The platform automatically delivers your content through this process. In addition, you can use their native-specific analytics system to understand performance, analyze revenue and see your A/B testing results.

Instinctive

Instinctive wants to help your brand align form, function and fit to promote earned media that gets results through their innovative platform, which syndicates your blog articles and videos in real time to their network of publishers.

The company’s patented Full-Native technology brings you several benefits:

  • In-depth attention metrics
  • 100 percent viewable guaranteed
  • Programmatic integration
  • Enterprise-grade console
Entrepreneur
Lauren Holliday, Apr 11

A Crash Course on Getting Stellar Client Testimonials

This is the only guide you need to collecting the best client testimonials. We tell you everything you need to know about conducting client exit interviews.
Entrepreneur
Joshua Kraus, Apr 06

Gain Consumer Trust and Loyalty by Flaunting Your Flaws

By acknowledging their flaws, companies under heavy criticism can regain consumer trust and loyalty.
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Gabrielle Gosha, Apr 06

14 Rules for Creating CTA Buttons That Work

The 'call to action' -- or CTA -- is the heartbeat of any successful website and a poor CTA button will ruin otherwise great content. Gabrielle explains.
Entrepreneur
Joshua Kraus, Apr 04

6 Business Buzzwords Translated by CEO Ryan Wilson

Ever wonder if business buzzwords actually have any meaning? Turns out, they do. Read how Ryan Wilson defines 6 business buzzwords.
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Brad Shorr, Apr 02

Paid Versus Organic: 5 Reasons Both Are Important

Paid versus organic? Both tactics are vital to digital marketing. In this blog post, Brad provides five reasons why to use both for solid online marketing.
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Lauren Holliday, Mar 31

The Ultimate Email Toolkit: 16 Fantastic Email Tools

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Entrepreneur
Lauren Holliday, Mar 30

What Paul Jarvis Can Teach Us about Building a Business

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Entrepreneur
Joshua Kraus, Mar 28

4 Strategies to Penetrate an Oversaturated Market

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John Tabita, Mar 24

Mobile SEO: 6 Steps to a Mobile-Friendly Website

John Tabita explains why and how you can optimize your site for mobile visitors and improve your search ranking and, more importantly, sales.
Entrepreneur
Joshua Kraus, Mar 23

5 Web Development Solutions to Common Marketing Problems

Sensing which common marketing problems can be remedied by smart development practices can be the difference between a successful campaign and a failed one.
Design & UX
Owen Andrew, Mar 20

The Big Social Media Design Trends In 2015

Like the humans that use it, social media design is fluid and constantly changing. Owen looks at some of the key social media design trends for 2015.
Entrepreneur
Richa Jain, Mar 17

Start Managing Leads, Clients and Projects From Your Inbox With Streak

When Richa Jain started freelancing, she became overwhelmed. Then Richa found Streak. Get ready to say goodbye to freelancer stress!
Entrepreneur
Khalid Saleh, Mar 13

Debunking the 5 Myths of Conversion Rate Optimization

Khalid Saleh takes a look at the most common myths of conversion rate optimization (CRO), keeping in mind that the same thing won’t work for everyone.
Entrepreneur
Eric Siu, Mar 07

The Beginner's Guide To Becoming A Full Stack Marketer

Eric Siu points beginning-intermediate internet marketers in the right direction to becoming a full-stack marketer.
Entrepreneur
Shaumik Daityari, Feb 28

Understanding Baidu — The Chinese Google

If a large portion of your users are Chinese then you must ensure that you understand the search engine they'll be using — Baidu. Shaumik Daityari explores.
Entrepreneur
Darren DeMatas, Feb 14

Why Podcast Promotion Is The Fastest Way To Build An Audience

The best time to start anything is yesterday. The next best time is today. If you've got a podcast, put these promotion tips to use today!
Mobile
Charles Costa, Feb 02

5 Proven Tips to Improve your App Marketplace Ranking

Charles Costa shows us 5 tips to improve your app marketplace ranking and gain those crucial views and downloads.
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Byron Houwens, Feb 02

What Makes Ecommerce Design Different?

Readers and shoppers are different users with different goals. Byron looks at the ways that ecommerce design differs from publishing.
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Josh Mackow, Jan 20

How We Raised $60,000 for the Penguin Foundation

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Entrepreneur
Jacco Blankenspoor, Jan 15

8 Reasons Enterprise Tag Management Solutions Are Worth the Cost

With plenty of free tag management services available to marketers, Jacco Blankenspoor takes a look at the reasons for paying.
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Charles Costa, Jan 15

Important Software Development Trends in 2015

Charles Costa discusses some must-know trends for software development professionals in 2015 that he picked up at CEA Innovate 2014.
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Alex Walker, Jan 09

Tarantino, Newspapers and Antisocial Behavior

While technological brings inevitable negatives, sometimes we're too quick to romanticize the times 'before tech made us antisocial'.