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These Lessons from Old-School Landing Pages Can Improve Your Site
Landing pages--those long, long pages with rivers of text, shouty headlines and big BUY NOW buttons--are controversial.
They run counter to what we're often taught: That the best way to make a sale is to win the trust of your customer and make a soft sale over time.
Landing pages, on the other hand, tend to play on fear and urgency to compel readers to hand over their email address or make a purchase.
While you might think landing pages are obnoxious, you can still learn lesson from them that will make your corporate marketing strategy more effective.