Entrepreneur
John Tabita, Dec 10

The Non-Writer's Guide to Writing for Search Engines

John Tabita follows up his non-writer's guide to writing for the web with this guide to making sure that your content can be found by search engines.
Entrepreneur
Craig Buckler, Dec 10

Boost Traffic and Conversions with Website Wisdom

Raw data from website analytics does not help you understand the visitors who influence those figures. Craig looks at Ptengine - a service which could lead to website enlightenment!
Entrepreneur
John Tabita, Dec 09

5 SEO Trends You Need to Consider for 2015

SEO is an ever-changing field, with new challenges and opportunities arriving regularly. John Tabita looks at 5 SEO trends you need to address.
Entrepreneur
Collins Agbonghama, Dec 08

All I Want for Christmas: Sendy

As part of our Christmas giveaway series, Agbonghama Collins took email marketing service Sendy for a spin — and we have five more licenses to give away.
Entrepreneur
John Tabita, Dec 05

The Non-Writer’s Guide to Writing for the Web

Content marketing is becoming more necessary for online success. But how does a non-writer go about writing for the web? John Tabita provides a few tips.
Entrepreneur
Charles Costa, Dec 04

You Don't Have to Be an Artist to Create Quality Infographics

Using freelancers or hiring designers to create infographics is expensive. Charles runs us through how easy it is to create infographics using online tools.
Entrepreneur
Chris Brown, Dec 03

Integrating Social Media without Sacrificing UX

Integrating a social media stream with your website can bring valuable traffic. Chris Brown explains how to achieve this integration without destroying UX.
15 COMMENTs
Entrepreneur
Ada Ivanoff, Nov 21

Pagination and SEO: Red Flags and Best Practices

Pagination is not rocket science but when it comes to SEO, there are a few things that you need to know.
Entrepreneur
Georgina Laidlaw, Nov 12

Lessons from the "Introducing Carrot" Product Video Parody

Georgina discusses the viral "Introducing Carrot" video and how you can learn to make your own product video as effective as possible.
16 COMMENTs
Design & UX
Gabrielle Gosha, Nov 11

Review: Top 5 Web-based Presentation Tools Compared

The rise of a new breed of free web-based presentation tools has freed us from reliance on Powerpoint and Keynote. Gabrielle compares the best 5.
8 COMMENTs
Entrepreneur
Charles Costa, Nov 08

The Myths of Email Marketing

There are many myths surrounding best practices in email marketing. Charles exposes a few of these and explains that what works for you is most important.
8 COMMENTs
Entrepreneur
John Tabita, Nov 05

Local SEO: Advanced Components

Having looked at the basics of local SEO, John explores the advanced components of local SEO. Learn what performing local SEO for a small business entails.
7 COMMENTs
Entrepreneur
John Tabita, Nov 04

Local SEO: The Basics

In the first part of this series, John Tabita explains local SEO and how you can start optimizing.
2 COMMENTs
Web
Tim Evko, Nov 03

A First Look at "Hooked", a Guide to Building Habit-forming Products

Tim Evko takes a first look at "Hooked: How to Build Habit-forming Products", a new book offering a guide to making products people just have to use.
5 COMMENTs
Entrepreneur
Michelle Nickolaisen, Oct 31

Getting Clients from Social Media: 4 Things You Need to Fix

Michelle runs us through 4 mistakes that you may be making in your social media efforts and explains how to fix them!
5 COMMENTs
Design & UX
Georgina Laidlaw, Oct 23

Content Research: Click Tracking, Heatmaps, and Recordings

How do you know how your users are using your content? Georgina walks you through some of the hippest click tracking apps and heatmappers.
7 COMMENTs
Entrepreneur
Charles Costa, Oct 17

The Reality of Blogging

How much do bloggers really make? Is it really a world full of free stuff and travelling to exotic locations or do real bloggers work hard over many years?
1 COMMENT
Design & UX
Georgina Laidlaw, Oct 17

Content Research (or How to Tell If Your Content is Broken)

What if your content was broken, but you didn't know? Georgina looks at content research methods and how you can make your content work better.
28 COMMENTs
Web
Adam Roberts, Oct 16

Share Your Christmas Wishes and Win!

Let us know what you'd like for Christmas and go into the draw to win a free year at Learnable, our learning platform.
8 COMMENTs
Design & UX
Massimo Cassandro, Oct 06

Crash Course: Building an Email Newsletter

Email newsletters are a powerful medium but require a different set of skills. Massimo gives you some useful pointers to get started.
4 COMMENTs
Web
Georgina Laidlaw, Sep 29

5 Well-paid Web Writing Gigs You're Overlooking

When it comes to writing on the web, there's so much more than blogging or copywriting. Georgina Laidlaw suggests 5 new, fun ways to make money with words.
1 COMMENT
Entrepreneur
Michelle Nickolaisen, Sep 24

How to Land More Clients with LinkedIn Publishing

Entrepreneur
Charles Costa, Sep 17

These Lessons from Old-School Landing Pages Can Improve Your Site

Landing pages--those long, long pages with rivers of text, shouty headlines and big BUY NOW buttons--are controversial.

They run counter to what we're often taught: That the best way to make a sale is to win the trust of your customer and make a soft sale over time.

Landing pages, on the other hand, tend to play on fear and urgency to compel readers to hand over their email address or make a purchase.

While you might think landing pages are obnoxious, you can still learn lesson from them that will make your corporate marketing strategy more effective.

14 COMMENTs
Entrepreneur
Khurram Aziz, Sep 10

Increase Search Traffic by Getting Your Site Recrawled More Often

Learn how to encourage Google to recrawl your site so you don't have to wait weeks for changes to show up in search results.