There’s no industry that’s unaffected by face-to-face impressions. Even web designers who perform the majority of their work remotely often end up competing in their local market alongside their nearby competitors. Rarely do clients fully understand the subtleties of your work that separate you from your fellow designer, and for better or worse, they often distinguish designers based on articulation and in-person professionalism. If your work involves periodic, infrequent (monthly) meetings, it’s even more important to make a good impression during your rare opportunities in front of your clients.
So today, we will design a clean vertical business card in InDesign. We will use several straightforward techniques to achieve the final outcome. Let’s take a look ahead at our end result before we start:
Open InDesign and click on “File” > “New” > “Document,” set the number of pages to “2,” and uncheck “Facing pages.” Remember, you can always adjust and tweak the document size according to your printer requirements; for this I’m setting a 2in width and a 3.5in height with 0.5in margins and a 0.125in bleed.
First create a new layer; you can click on the “New layer” option from the layer panel. Now let’s move to the background. Click on the rectangle tool to create a rectangle using a dark gray color swatch (C=0 M=0 Y=0 K=8). I’m changing the screen mode to “Preview” so you can properly see the design.
Again, repeat the same process and create another rectangle on the side, then fill it with color swatch (C=54 M=1 Y=48 K=1). Now, add a “solid” 2pt stroke to the rectangle using color swatch (C=0 M=0 Y=0 K=91).
Create another strip with the same color and place it on the right side. Add a 5p solid stroke to the strip with color swatch (C=0 M=0 Y=0 K=4).
Now, click on the rectangle tool and create a rectangle. Make sure to fill it using the dark color swatch (C=0 M=0 Y=0 K=91) used before. Then select the pen tool and create an arrow tip, use the same color to fill the tip as the above rectangle.
We’re going to add some text to our card, so click on the type tool and add the text using color swatch (C=0 M=0 Y=0 K=2). Now, select the text layer and click on “Effects” to add some drop shadow and inner shadow to the text using the following settings.
Again, select the type tool to add the title text; use color swatch (C=0 M=0 Y=0 K=91) for the title. Then, select the text layer, and click on “Effects,” and add drop shadow using the settings below.
One side of our card is ready, so let’s start with the other side. To begin building the background, click on the rectangle tool and create a rectangle. Make sure to fill the rectangle using color swatch (C=0 M=0 Y=0 K=91).
Now, create a small horizontal strip and fill the strip using color swatch (C=59 M=1 Y=48 K=18). Then, select the pen tool and create an arrow tip, use the same color as the strip above to fill the tip.
Now select the type tool to add some title text. Use the color swatch (C=0 M=0 Y=0 K=91) for the name and color swatch (C=0 M=0 Y=0 K=58) for the text. Then select the text layer and click on “effects” to add some drop shadow and inner shadow. Make sure to use the same settings as we did for the text above.
Now, add the contact details using the type tool and then click on “effects” to add some drop shadow.
For the drop shadow keep the settings same as shown in the image below.
Let’s have a look at our final product.
Our clean vertical business card is ready. I hope you enjoyed the tutorial and your new business card design.