Social sharing is an excellent way to increase your web site traffic, find new subscribers and get the most out of your published content. Whether the sharing takes place via Twitter, Facebook or another method, the easier you make the sharing process, the more likely your content will be shared.If you have a WordPress blog, you can add social sharing buttons with just a few clicks by selecting one of the many social sharing plugins that exist. But it’s not as easy if you want to provide a way for your readers to share your content from somewhere other than your blog.To get you started, here are instructions for adding a Twitter tweet button in a few non-blog locations so your readers can share with their followers on Twitter.
Creating the Standard Tweet Link
Clicking a tweet button pre-fills the tweet text in a user’s Twitter screen, then the user can just click the Tweet button to post the update. Creating a link is the initial step for most tweet buttons, but it’s also useful to have the direct link handy in case you want to insert a text tweet link in your copy.Here is the standard format for a tweet link:Beginning of link:
Check out the rocking blog posts on SitePoint this week: http://www.sitepoint.com (via @sitepointdotcom)Full link:
http://twitter.com/home/?status=Check out the rocking blog posts on SitePoint this week: http://www.sitepoint.com (via @sitepointdotcom)
Using Twitter’s Tweet Button
Adding a Tweet Button in an Email
To add a tweet button in an email marketing campaign requires that you create an image and link it using the standard link format shown above, although it’s not always that straightforward. The biggest challenge is accommodating various email clients and anticipating how your email marketing service will render the link. Make sure you test the link because you may need to use URL encoding so the link works properly.
If you want to use a hashtag in your preformatted tweet, use %23 instead of the pound sign so it renders properly (this is for all tweet links, not just those included in email).
Including a Tweet Button in a PDF
Adding a tweet button in a PDF can be done by putting an image into your original non-PDF document, then adding the link into the PDF before publishing. The process if outlined along with some great tips on the Social Media Examiner blog.
Incorporating a Tweet Button on Your Facebook Page
Be sure to check the total characters of your tweet. We know what Twitter allows 140 characters, but 120 or less allows the tweet to be easily retweeted and shared again.
Where do you use a tweet button to encourage sharing of your content? Do you think it’s effective at driving new traffic?
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