Georgina has more than fifteen years' experience writing and editing for web, print and voice. With a background in marketing and a passion for words, the time Georgina spent with companies like Sausage Software and sitepoint.com cemented her lasting interest in the media, persuasion, and communications culture.
Georgina's articles
Getting the Message Right
By Georgina Laidlaw,
Site Launched? Review Your Copy
By Georgina Laidlaw,
5 Common Punctuation Problems to Avoid
By Georgina Laidlaw,
Why Consistent Language Matters
By Georgina Laidlaw,
10 Interface Typos You Don’t Even Know You’re Making
By Georgina Laidlaw,
In this article, I'll highlight the 10 most common user interface typos I see and help you avoid them.
Using Short Form Words Online: a Primer
By Georgina Laidlaw,
Use a Beta Test to Source User-Generated Content and Build Your Brand
By Georgina Laidlaw,
Create a Style Guide for Your Brand
By Georgina Laidlaw,
Should Your Site Be Written in Natural Language?
By Georgina Laidlaw,
Natural language is usually easy to read, because you’re avoiding words you wouldn’t naturally say, and it typically has a predictable, chatty rhythm, so even long sentences can be easy to follow.
Should Your Site be Written in Plain English?
By Georgina Laidlaw,
The Copy Conundrum Redux: Localized English
By Georgina Laidlaw,
English might be the official language of 88 states, but that doesn’t mean there aren’t regional variations that you need to cater to if you’re targeting anyone beyond your own local borders.
Internationalization: The Copy Conundrum
By Georgina Laidlaw,
Making Demands: When to Say Please in Instructions and CTAs
By Georgina Laidlaw,
7 Reasons Your Copy Briefs Don’t Work
By Georgina Laidlaw,
Framing Help Content with Personal Pronouns
By Georgina Laidlaw,
Do you respond better to "Open My Help File" or "Open Your Help File". Does it make a difference? Georgia Laidlaw gets up close and personal with pronouns.
How to Use As Featured In Block to Impress the Right People
By Georgina Laidlaw,
Georgina Laidlaw wonders if those "as seen in" or "as featured in" blocks used on so many sites have as positive an effect as the site owners might think.
Is Your Home Page Just One Big Cliche?
By Georgina Laidlaw,
Test Your Web Copy: the Why, When and How
By Georgina Laidlaw,
Of all the aspects of a website that should be user tested, the effectiveness of text - web copy - should be a top priority. Georgina Laidlaw explains how you could go about it.
Does Grammar Even Matter Any More?
By Georgina Laidlaw,
This article is about's Georgina Laidlaw's insight about how important Grammar is.
Your Guide to the 10-Minute Homepage Copy Review
By Georgina Laidlaw,
Your Guide to the 10-Minute Homepage Copy Review
Should You Use Features or Benefits to Sell Your Stuff?
By Georgina Laidlaw,
This article will help you decide where you should focus your product.
Make Your Homepage Copy More Readable in 1 Easy Step
By Georgina Laidlaw,
In this tutorial, you will learn how to make your homepage copy more readable, by simplifying the language you use and product's features and benefits.
Launching an MVP? You’ll Need More Than an MVW
By Georgina Laidlaw,
Launching an MVP? You'll Need More Than an MVW
SEO Can Help You Communicate
By Georgina Laidlaw,
This article will let you know about Georgina Laidlaw's client, and how SEO can help in communicating.
Tell Your Story with a Brand Vocabulary
By Georgina Laidlaw,
In this article, we're going to a much deeper topic by looking at one of the main text-related problems that online businesses—particularly startups—face.
Interface Text: Call To Action or Hidden Hurdle?
By Georgina Laidlaw,
Interface Text: Call To Action or Hidden Hurdle
Is Routine Undermining Your Productivity?
By Georgina Laidlaw,
How to Avoid Retainer-client Burnout
By Georgina Laidlaw,
Talk Yourself Up … Without Sounding Like an Egomaniac
By Georgina Laidlaw,
Put the You Back Into Freelance Business
By Georgina Laidlaw,