Everyone knows that the customer is always right, but good customer service is so much more than that. If you’re interested in keeping clients around for a while, here are five things you should be doing:
1. Be Ultra Responsive
When you get a message from a client, get back to them as soon as possible. Even if you can’t respond in detail or won’t be starting on the work immediately, let them know you have the information so they aren’t left hanging.
2. Communicate Effectively
E-mail is all-too-often considered a lesser form of communication. While it is quick and can be easier than using the phone, all of your e-mail communication should be clear, organized and, of course, professional. Here is a good read with some quick tips for keeping your e-mail communication up to par: Business Email Etiquette 101 on Business Know-How.
3. Exceed Expectations
Go above and beyond what is expected…every single time. Yes, even though you probably have a fairly defined list of deliverables, you can do more by putting in time to ensure quality, testing and re-testing, and essentially creating a final product that is even better than what the client expected.
4. Listen
How often do you truly listen to what your clients are saying, beyond the work they are relaying to you? If you listen, you may discover new areas where they could use your talents, or be able to suggest a different and more efficient way to do something.
5. Be Honest
Be truthful about your skills and don’t tell your client you’re capable of doing something you’re not. Many times, admitting inexperience with something is appreciated and doesn’t necessarily mean you won’t get the work.
Why would you want to do these five things to make your clients happy when you can just as easily get in, do the work, and get out? Here’s how you can benefit from having happy clients:
1. They’ll come back.
A happy customer is a repeat customer. Hit the five targets above and you can be sure they will come right to you next time they need someone with your expertise.
2. They’ll tell their friends.
Word of mouth is powerful. Satisfied clients can be the easiest way to get referrals for new work.
3. You may find new opportunities.
You never know what other things a client has going on, and by being a valued service provider, you may be in a position to experience new and exciting opportunities.
4. They can be references.
If you’re clients are thrilled with you, they will be willing to speak about your work to others, write letters of recommendation and even vouch for you when you need support for non-work endeavors.
5. You’re building a reputation.
If you’re serious about what you do, giving your best on every project will build a reputation that will make your business sustainable.
What else do you do to ensure client satisfaction and why do you do it?
Image credit: Steve Woods
Frequently Asked Questions on Pleasing Your Clients
What are some effective strategies to please my clients?
There are several strategies to please your clients. First, always deliver on your promises and exceed expectations where possible. Second, maintain open and honest communication. This includes providing regular updates and being transparent about any issues or delays. Third, show appreciation for their business. This could be as simple as a thank you note or as elaborate as a client appreciation event. Lastly, ask for feedback and act on it. This shows that you value their opinion and are committed to improving your service.
Why is it important to please my clients?
Pleasing your clients is crucial for several reasons. It helps build a strong and lasting relationship, encourages repeat business, and can lead to referrals. Additionally, satisfied clients are more likely to leave positive reviews, which can enhance your business’s reputation and attract new clients.
How can I exceed my clients’ expectations?
Exceeding your clients’ expectations can be achieved by delivering more than what was promised, providing exceptional customer service, and showing that you genuinely care about their needs and concerns. This could involve going the extra mile to solve a problem, offering a bonus service or product, or simply being available and responsive when they need you.
How can I show appreciation to my clients?
Showing appreciation to your clients can be done in various ways. You could send a thank you note or gift, offer a discount on future purchases, or host a client appreciation event. The key is to make your clients feel valued and appreciated for their business.
How can I effectively communicate with my clients?
Effective communication with clients involves being clear, concise, and transparent. Always keep them updated on progress, be honest about any issues or delays, and be responsive to their queries and concerns. Using a friendly and professional tone can also help build rapport and trust.
How can I use feedback to improve my service?
Feedback can be used to identify areas of improvement in your service. Ask your clients for their feedback, listen to their suggestions, and act on them. This not only helps improve your service but also shows your clients that you value their opinion.
How can pleasing my clients lead to more business?
Pleasing your clients can lead to more business through repeat purchases and referrals. Satisfied clients are more likely to continue doing business with you and recommend your services to others. This can help grow your client base and increase your revenue.
How can I build a strong relationship with my clients?
Building a strong relationship with your clients involves consistent communication, delivering on your promises, showing appreciation, and valuing their feedback. It’s about showing them that you care about their needs and are committed to providing the best service possible.
How can I attract new clients?
Attracting new clients can be achieved through various strategies such as offering a unique and high-quality service, having a strong online presence, getting positive reviews from satisfied clients, and networking. It’s also important to understand your target market and tailor your marketing efforts accordingly.
How can I maintain a positive reputation in my industry?
Maintaining a positive reputation in your industry involves consistently delivering high-quality service, treating your clients with respect and professionalism, and addressing any issues or complaints promptly and effectively. It’s also important to stay updated with industry trends and continuously improve your skills and knowledge.
Alyssa GregoryAlyssa Gregory is a digital and content marketer, small business consultant, and the founder of the Small Business Bonfire — a social, educational and collaborative community for entrepreneurs.
