8 Top WordPress Popup Plugins and Why You Should Try Them

By Jacob McMillen
We teamed up with SiteGround
To bring you the latest from the web and tried-and-true hosting, recommended for designers and developers. SitePoint Readers Get Up To 65% OFF Now

Learn to protect your WordPress site with our tutorial Backup Your WordPress Sites Manually and Easily.

As Hunter Boyle says, popups are like Just Bieber: “You either love ‘em, or hate ‘em, but lately you see ‘em everywhere – because they still pull in big crowds”.

Popups work… really, really, really well. I’ve yet to see a case study where optin popups decreased the site’s conversion rate, and I’ve seen countless case studies where popups catapulted CRO by as high as 300%.

If you’re not convinced, don’t take my word for it. Simply use one of these top popup plugins for WordPress. They are quick, easy, and several are completely free.

1. SumoMe ListBuilder

I started using SumoMe’s List Builder app because of the ridiculously easy-to-use free version. It’s literally the easiest plugin I’ve ever set up. Within 5 minutes, you have a basic, lightbox optin-popup on your website.

WordPress Popup Plugin - Sumome

It can collect emails and you can adjust where it displays on your website, as well as how often it displays. Upgrade to premium, and the popup becomes fully customizable, with access to numerous templates and data collection options.

List Builder Design

Best of all, the List Builder app is one of an entire suite of must-have marketing apps that are all included on the same SumoMe plugin.

2. Ninja Popups

Ninja popups is one of CodeCanyon’s top selling plugins of all time… and with good reason. This plugin allows you to custom build a variety of popups with different goals in mind, from email signups to video displays to social shares. In terms of sheer customizability, this is the most creative freedom you’ll find for just $20.

Ninja Popups

3. OptinMonster

OptinMonster was one of the first companies to popularize the use of premium optin popups for marketing purposes. They led the market for several years, and their popup plugin is still one of the best around today.

Optin Monster

OptinMonster’s primary selling point is its Exit-Intent Technology, a feature that recognizes when users are about to leave your page and allows you send in an optin popup at the optimized moment.

4. PopUp Domination

PopUp Domination is a great, mid-priced option that includes all the features you look for in an optin popup. It includes A/B testing and a wide variety of targeting options, and while many of the templates have a slightly dated look to them, the functionality is rock solid.

Popup Domination

5. Dreamgrow Scroll Triggered Box

This useful plugin is a great, free way to get a simple popup onto your website. It offers a single template with a variety of color options. The Dreamgrow Scroll Triggered Box is a fantastic example of a plugin that does only one thing, but does it very well.

Dreamgrow Scroll

6. Icegram

Icegram is a free popup plugin that offers a number of other marketing-focused functionalities as well. It’s one of the more feature-rich free options available and would be much higher on the list if it was a bit more user friendly. For those with a duck-tape approach to web design, Icegram is a great option for sneaking in a few premium features at no cost.


7. Pippity

For those who aren’t looking for the advanced customizability of something like Ninja Popups, but want more options than a one-trick pony, Pippity is a great option to consider. This plugin prides itself on being ridiculously easy to use, and while it’s price/feature ratio brings it down a bit on our list, it’s a useful option for those whose top priority is ease-of-use.


8. YITH Newsletter Popup

If you’re looking for a popup that takes up the entire screen, this plugin is another free, one-trick pony that will do just that. The spacing and styling only really work if you have a lot to say, but for those looking for a big, bold, in-your-face popup template, look no further.

Yith Newsletter


Many of your site’s visitors may never land on your pages again. You have one chance to convert them into a lead or capture them as part of your regular audience.

Popups allow you to stick a CTA front and center, demanding an action. If readers liked your content, they will be much more likely to give you their email when asked then to search your site for a sidebar subscription box.

These 8 popup plugins make utilizing popups on your website ridiculously easy.

But don’t take my word for it. Test them out and see for yourself.

The results may surprise you.

Learn to protect your WordPress site with our tutorial Backup Your WordPress Sites Manually and Easily.

We teamed up with SiteGround
To bring you the latest from the web and tried-and-true hosting, recommended for designers and developers. SitePoint Readers Get Up To 65% OFF Now
  • Nice list, thanks. I’ve been meaning to try a few out (although I don’t like them anymore than the next person) as I’ve currently got Hello Bar on the site. It’s great and has increased our signups, but I’ve also had a few mobile users tell me that it encroaches on too much of the screen so I need to give something else a go.

  • scott

    as a user, I hate those damn opt in pop ups. I click them off by default and swear at them as I do it.

  • jerrac

    I don’t understand how popups work. They just make me frustrated. I’m starting to read something, and boom, can’t see what I want to read. Or I want to read something and have to take an extra bit of time to get rid of the annoying thing that’s blocking me. The only reason I see for someone to submit their email is if they don’t know they can just close the popup without submitting their email. Most popups appear long before I’ve had a chance to see if the site is worth subscribing to.

    Do any of those studies address those issues? Do any of them look at how long after the users gets the first marketing email they unsubscribe? Also, two of them are, according to their urls, from 2012 and 2008. That’s rather old for the internet. Are there any studies from 2014 out there?

    Seriously, the internet fought hard to eliminate traditional popups, what makes this kind acceptable?

    • A little late to the party in responding to this comment. I understand your frustration and mostly agree, but there are settings on almost all of these that would at least lessen your frustration, it’s just that people don’t always set these up with UX in mind. For instance, you can do exit intent, where the popup only appears when you’re moving your mouse to navigate away from the site. Or there’s settings to where it only appears after they’ve scrolled through a certain percentage of the page, so for you if it didn’t show up until you were 70 percent through the post, you may like it. Just some thoughts…

  • Mateus Silva

    Valew cara me ajudou pra caramba

  • It hasn’t been mention on here probably because it’s not as popular (yet!) but I’m a massive fan of Thrive Leads.
    Probably the best tool I’ve ever purchased online…
    It works perfectly, it’s easy and very cheap seeing as it only has a one time payment.

  • Vikas D

    I have used Ninja Popups in the past but now I am fan of ConvertPlug plugin which offers all the features provided by OptinMonster at the Price of just $26.

  • AndyO

    I’d like to know why SumoMe ListBuilder is so ridiculously expensive. The free version won’t interface with any autoresponder, so it’s pretty much worthless, and if you want to upgrade you have to take out a second mortgage on your house.

  • Hey Jacob, do you know if any of these allow you to set the pop-up to only show on mobile, or only on non-mobile? We have a client that wants a super simple option for mobile visitors, and a pop-up could work vs. an alternate homepage. Thanks for the article btw.

    • Ewelina Muc

      PopupAlly Pro have this option.

  • Eric Danielson

    Jacob, I must really thank you for the Convert Plug recommendation here, you have help me save $$$. convertplug is really good value for money, at least as good as the ridiculously expensive subscription based popup plugins.

  • Mirjana Males

    Hi Jacob,
    I am looking to add a popup for users to access IP from our website, but have been told that they are not very good when using on mobiles. Can you recommend any popups that are relatively easy to use, can integrate with MailChimp and are mobile optimised?
    thank you,

  • does all these pop ups effect our site speed ???

  • Alica

    These information about wordpress plugin
    is awesome. I am newbie to start wordpress and these plugin help me
    alot and increased my information about plugins.