The Art Of The Coming Soon Page

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Last year we took a look at how to design a successful coming soon page and it seems like a good time to revisit the topic and have a look at some more beautiful examples of “coming soon” pages in action.

What’s A Coming Soon Page For?

At its most fundamental level, the coming soon page lets visitors to your site know that something new, whether its a whole new website, a re-design or a new application, will be available soon. Its also an important opportunity for you to get your visitors email address so you can let them know when that something new launches. Let’s face it, no matter how lovely your design is, very few people will remember it without a nudge from you, so keep them in the loop by getting their email details or persuade them to subscribe to your newsletter, mailing list or RSS feed.

What To Put On Your Page

Most coming soon pages will provide a brief introduction to what you have on offer and lets the visitor know what to expect when you do launch.

We Are Focus

The subscribe form is usually very short – most have only one field to grab the visitors email address – you don’t want to put people off by making them fill out unnecessary information.


The call to action buttons are designed to stand out, either in terms of size, color or what they say. The Heeled coming soon page asks visitors to Skin Up.


While you’re preparing your page for launch, you can let people know which social networking sites you’re on so they can stay in contact with you.

Lukes Beard has a simple speech bubble with some text and social networking icons as well as a preview in the upper left corner of prints for sale.


Here’s some more eye-catching examples of the coming soon page in action.

Mad Cat
We Are The Republic
Five Second Project
In House Grind

To sum up, successful coming soon pages are simple, eye-catching and provide a mechanism for you to collect email details from visitors who are interested enough to give you their information.

Have you seen any coming soon pages that really impressed you recently? Please feel free to share them.

Jennifer FarleyJennifer Farley
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Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.

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