By Jennifer Farley

The Art Of The Coming Soon Page

By Jennifer Farley

Last year we took a look at how to design a successful coming soon page and it seems like a good time to revisit the topic and have a look at some more beautiful examples of “coming soon” pages in action.

What’s A Coming Soon Page For?

At its most fundamental level, the coming soon page lets visitors to your site know that something new, whether its a whole new website, a re-design or a new application, will be available soon. Its also an important opportunity for you to get your visitors email address so you can let them know when that something new launches. Let’s face it, no matter how lovely your design is, very few people will remember it without a nudge from you, so keep them in the loop by getting their email details or persuade them to subscribe to your newsletter, mailing list or RSS feed.

What To Put On Your Page

Most coming soon pages will provide a brief introduction to what you have on offer and lets the visitor know what to expect when you do launch.

We Are Focus


The subscribe form is usually very short – most have only one field to grab the visitors email address – you don’t want to put people off by making them fill out unnecessary information.



The call to action buttons are designed to stand out, either in terms of size, color or what they say. The Heeled coming soon page asks visitors to Skin Up.


While you’re preparing your page for launch, you can let people know which social networking sites you’re on so they can stay in contact with you.

Lukes Beard has a simple speech bubble with some text and social networking icons as well as a preview in the upper left corner of prints for sale.


Here’s some more eye-catching examples of the coming soon page in action.

Mad Cat


We Are The Republic


Five Second Project




In House Grind




To sum up, successful coming soon pages are simple, eye-catching and provide a mechanism for you to collect email details from visitors who are interested enough to give you their information.

Have you seen any coming soon pages that really impressed you recently? Please feel free to share them.

  • richthegeek

    I really couldn’t care less about the graphical design of a coming soon page – the biggest problem with a lot of them is that they give no clue as to what the site is about.

    A lot of these examples fall foul of the same error; Uooo, TheRepublic, and madCat – I have no idea what I’d be signing up for!

  • Ed

    I like heyday’s design:

  • angelobeltran

    I believe that a well crafted Coming Soon Page is a perfect opportunity to create a buzz or hype behind a product/service/site launch. Using a photo, video or an interactive widget that is both memorable and viral will be the key players.

  • gilespatrickson

    A website should always be working to achieve the goals of the client. These all seem like awesome examples of how to get your site working before it is even 100% functional!

    Great examples. I am now rethinking my coming soon pages. Thanks!

    Cincinnati Web Design

  • Check out Keynotes:

  • Paul

    Coming soon pages are basically glorified under construction pages.
    These type of pages only work well for advertising a new book, product, etc…
    Invest your time building and finishing the site than worrying about a
    coming soon page. Make your client happy.

  • Imran Hunzai

    what about this one??

  • Matt Rasmussen

    Coming Soon pages should only be used by established companies about to release a new product or brand update. Don’t send out press releases or generate buzz until the site actually works! Doing so otherwise makes you look juvenile. “If you build it, they will come.”

  • Eduardo

    Great post. Thank you for the article.
    I also found these two coming soon pages:


  • SynapseIndia

    Nice Post Jennifer. We can not ignore the importance of design of coming soon page.

    Coming soon page must pass a message about that particular site, what product or service they are offering.

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