How to Add Google Analytics to a Facebook Page Tab

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One of my favorite Google tools (after Google Search, of course) is Analytics. Not only is it free, but there is so much valuable information you can gather about your website visitors from using Analytics; hence the reason why more than 56% of websites that track site statistics use Google Analytics. If you have a Facebook Page that drives traffic to your website or a client’s website, you could probably benefit from adding Google Analytics to your FBML tabs. This data, combined with the information provided through Facebook Insights, can help you create a more well-rounded idea of where your visitors are coming from and what they’re doing. Here is a quick three-step process for adding Google Analytics to your Facebook Page.

Step 1: Create a New Profile in Google Analytics

Assuming you already have a Google Analytics account, the first step is to add a new profile for the Facebook tab you want to track. If you don’t have a Google Analytics account yet, you’ll need to create one to get started. Since each FBML tab on your Facebook Page has it’s own unique URL, you can add separate Analytics code to each custom tab. We’ll do just one FBML tab in this tutorial. Go to your Google Analytics account and click the “Add new profile” link.

On the next screen, select “Add a Profile for a new domain” and paste in the full URL for your FBML tab. It will look something like this: www.facebook.com/YourFacebookPageUsername/?v=app_999999999. Then click “Continue.”

Step 2: Add Tracking Code to FBML

The next screen will give you the tracking details; we are most interested in the Web Property ID, which looks something like: UA-9999999-9. Keep that line handy.
Next, you are going to go back to your Facebook Page and edit the FBML for the tab you want to track. To do this:
  • Click the “Edit Page” link under your profile image
  • Click “Applications”
  • Scroll to the FBML app you have already created for your Page
  • Click “Go to Application”
Copy the code below, and replace the UA-9999999-9 with your Web Property ID code as shown above. Then, paste the line at the bottom on your FBML code and save your changes.

<fb:google-analytics uacct=”UA-9999999-9″ />

Step 3: Check Your Stats

Once you’ve completed the two previous steps, go back Google Analytics, click “Finish,” and you will see your tab URL listing with a “Tracking Not Installed” icon:
. It can take up to 24 hours for the tracking to kick in. You’ll want to come back to this page in a day or so to confirm it is tracking correctly. If you plan to add Google Analytics to more than one tab, you will want to rename the tab in Analytics to make it easier for you to keep track. Click the pencil icon to the right of the field and enter a new nickname for the page.

And that’s it. The statistics generated and activity tracked will depend on what type of content you have on your FBML tab, but you will be able to see daily pageviews at a minimum. Do you track your Facebook Page visitors using Google Analytics, Facebook Insights or something else?

Frequently Asked Questions (FAQs) about Google Analytics on Facebook Page

How Can I Set Up Google Analytics for My Facebook Page?

Setting up Google Analytics for your Facebook page involves a few steps. First, you need to have a Google Analytics account. If you don’t have one, you can create it for free. Once you have your account, you will get a unique tracking ID. This ID is used to track the traffic on your Facebook page. You can add this tracking ID to your Facebook page by using a third-party app like FB Pixel. Once the setup is complete, you can start tracking the traffic on your Facebook page using Google Analytics.

Can I Track Individual Posts on My Facebook Page with Google Analytics?

Yes, you can track individual posts on your Facebook page using Google Analytics. This can be done by creating a unique URL for each post using Google’s URL builder. Once you have the unique URL, you can post it on your Facebook page. Google Analytics will then track the traffic that comes to this URL, giving you insights about the performance of individual posts.

How Can I Use Google Analytics to Improve My Facebook Marketing Strategy?

Google Analytics provides a wealth of data that can help you improve your Facebook marketing strategy. For example, you can see which posts are getting the most traffic, which can help you understand what type of content your audience likes. You can also see where your traffic is coming from, which can help you target your ads more effectively. Additionally, Google Analytics can show you how users are interacting with your page, which can give you insights into how to improve user engagement.

Why Am I Not Seeing Any Data in My Google Analytics Account?

If you’re not seeing any data in your Google Analytics account, it could be due to a few reasons. First, make sure that you’ve correctly set up the tracking ID on your Facebook page. If the tracking ID is not set up correctly, Google Analytics won’t be able to track your traffic. Second, it can take up to 24 hours for data to appear in your Google Analytics account. So, if you’ve just set up your account, you might need to wait a bit. Finally, make sure that you’re looking at the right account and property in Google Analytics. If you have multiple accounts or properties, you might be looking at the wrong one.

Can I Use Google Analytics to Track Facebook Ads?

Yes, you can use Google Analytics to track Facebook ads. This can be done by creating a unique URL for each ad using Google’s URL builder. Once you have the unique URL, you can use it as the destination URL for your Facebook ad. Google Analytics will then track the traffic that comes to this URL, giving you insights about the performance of your ads.

How Can I Track Conversions from My Facebook Page in Google Analytics?

Tracking conversions from your Facebook page in Google Analytics can be done by setting up goals. A goal is a specific action that you want users to take on your page, like making a purchase or signing up for a newsletter. Once you’ve set up a goal, Google Analytics will track how many users complete this action, giving you insights about your conversion rate.

Can I Use Google Analytics to Track User Engagement on My Facebook Page?

Yes, you can use Google Analytics to track user engagement on your Facebook page. This can be done by looking at metrics like bounce rate, session duration, and pages per session. These metrics can give you insights about how users are interacting with your page, which can help you improve user engagement.

How Can I Use Google Analytics to Understand My Facebook Audience Better?

Google Analytics provides a wealth of data that can help you understand your Facebook audience better. For example, you can see demographic information like age, gender, and location. You can also see what devices your audience is using, which can help you optimize your page for different devices. Additionally, you can see what interests your audience has, which can help you create more relevant content.

Can I Use Google Analytics to Measure the ROI of My Facebook Marketing Efforts?

Yes, you can use Google Analytics to measure the ROI of your Facebook marketing efforts. This can be done by tracking conversions and assigning a monetary value to each conversion. Once you’ve done this, you can see how much revenue your Facebook marketing efforts are generating, which can help you determine your ROI.

How Can I Use Google Analytics to Optimize My Facebook Ads?

Google Analytics provides a wealth of data that can help you optimize your Facebook ads. For example, you can see which ads are getting the most traffic, which can help you understand what type of ads your audience responds to. You can also see how users are interacting with your ads, which can give you insights into how to improve ad engagement. Additionally, you can track conversions from your ads, which can help you understand which ads are driving the most conversions.

Alyssa GregoryAlyssa Gregory
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Alyssa Gregory is a digital and content marketer, small business consultant, and the founder of the Small Business Bonfire — a social, educational and collaborative community for entrepreneurs.

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