Charles Costa is a content strategist and product marketer based out of Silicon Valley. Feel free to learn more at CharlesCosta.net.
Charles's articles
Your Next Marketing Strategy Depends on Complex Data Analytics
By Charles Costa,
Charles Costa looks at the rise of data-driven marketing, and what you need to know to take advantage of it without being overwhelmed by vanity metrics.
The 3 SaaS Metrics That Matter (& How to Improve Them)
By Charles Costa,
It's easy to get bogged down with meaningless business metrics. Charles Costa looks at the three you need to watch if you're starting a SaaS business.
Boost Your Brand by Turning Your WP Blogs into eBooks
By Charles Costa,
Publishing your own eBooks can seem daunting, however WordPress' versatility makes eBook creation easy by using existing content and off-the-shelf plugins.
The Future of Doxing in a World of Facial Recognition
By Charles Costa,
Charles Costa looks at the implications facial recognition may have on the doxing attacks of the future.
6 Easy Ways to Leverage Social Search in WordPress
By Charles Costa,
Charles Costa explains why you shouldn't ignore social search when developing or running a WordPress site, especially since it’s quite easy to implement.
The 4 Unique Design Challenges of IoT
By Charles Costa,
Designing for IoT – the Internet of Things – offers great opportunities, but also a new range of challenges. Charles Costa walks you though the big 4.
8 Things You Shouldn’t Do at Your Investor Meeting
By Charles Costa,
Charles Costa looks at some common mistakes to avoid when meeting with a potential investor for your startup.
Tips from a Community Manager on Building Online Communities
By Charles Costa, Casey Sheldon,
SitePoint author Charles Costa and community manager Casey Sheldon talk about some of the best ways to get a new community off the ground.
The Trick to Building Habit-Forming Products
By Charles Costa,
Facebook, Angry Birds, 2048. What is it that makes a product addictive? Charles talks about the thinking behind habit forming products.
How Do You Measure the Success (or Failure) of Your UX Design?
By Charles Costa,
We all know what an experience is – but how do you measure one? Google's 'HEART Framework' breaks down ux design into easier to understand components.
Protect Yourself and Your Business from Social Engineering
By Charles Costa,
Charles Costa looks at the dangers presented by social engineering, and offers practical tips for protecting yourself and your business from attack.
Make Prototyping Less Painful With These Tips
By Charles Costa,
Charles Costa has some thought provoking ideas on ways to make your prototyping less painful.
Watch: WordPress Theme? Check. Hidden Malware? Test!
By Charles Costa,
I will show you a simple way to make sure that the themes you download are clean and you no longer have to fear the hidden malware.
Watch: Get the Right File Permissions in Your WordPress Site
By Charles Costa,
Changing the default WordPress configuration permissions is one of the simplest ways to harden your WordPress website. I teach you how without plugins!
The Ethics and User Experience Behind Programming Cars
By Charles Costa,
Charles Costa looks at the user experience and ethical issues behind programming the coming wave of self-driving cars.
Watch: Backup Your WordPress Sites Manually and Easily
By Charles Costa,
There are plenty of plugins to backup your WordPress site, yet the best way to ensure your backup works is... to do it manually! I'll show you how in 5mins.
Hacking Your UX Research
By Charles Costa,
Using data for lean UX development can save you money and enable your teams to focus on being productive rather than constantly reinventing the wheel.
Eyetracking: How to Watch the Gap Between the Clicks (and Why)
By Charles Costa,
We can track clicks and cursors but that doesn't tell us the whole story of what our users are actually interested in. Charles walks us through eyetracking.
The Virtual Reality UI: Are We There Yet?
By Charles Costa,
Though the hardware behind virtual reality is starting to match the hype, there are still roadblocks ahead. Charles Costa looks at the future of VR.
Boost Your WordPress Capabilities with These Top Plugins
By Charles Costa,
In this article, Charles Costa provides a summary of the top plugins in use by the top 500K sites using WordPress, broken down by category.
How to Transition from Freelancer to SaaS Founder
By Charles Costa,
Do you find yourself doing the same project over and over again? Why not create a product then - or rather a SaaS company? It could be easy passive income.
Reliable WordPress Email with External SMTP Integration
By Charles Costa,
In this article, Charles Costa shows you the various ways WordPress can integrate with external SMTP services to increase reliability when sending email.
How to Separate the Good WordPress Hosts from the Bad
By Charles Costa,
WordPress hosts are a dime a dozen, and unfortunately even for a technically savvy person, it can be difficult to differentiate between a reputable host.
Using Heatmaps to Improve Usability and Conversions
By Charles Costa,
Heatmaps are an important part of how your understand your users -- and your UX.
Automotive Trends for App Developers
By Charles Costa,
Charles Costa summarizes his thoughts from CES on how app developers can become involved with the future of the automotive industry.
Review Signal WordPress Hosting Report Summary
By Charles Costa,
Review Signal has published an extensive report discussing WordPress hosting benchmarks. In this article we've highlighted the key points and highlights.
Should You Accept Bitcoin?
By Charles Costa,
Bitcoin's popularity seems to be going from strength to strength and the currency sure has its advantages, but should you accept Bitcoin as payment?
The Trends for Wearable Device Development from CES 2015
By Charles Costa,
Now CES is well and truly over, Charles Costa takes a moment to reflect on the trends that emerged for wearble application developers.
5 Proven Tips to Improve your App Marketplace Ranking
By Charles Costa,
Charles Costa shows us 5 tips to improve your app marketplace ranking and gain those crucial views and downloads.
Conducting User Interviews That Will Actually Help You
By Charles Costa,
Unless you pick the brains of your users during product development you're going to be flying blind. Charles explains how to properly interview your users.