Charles Costa is a content strategist and product marketer based out of Silicon Valley. Feel free to learn more at CharlesCosta.net.
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Charles's articles
Your Next Marketing Strategy Depends on Complex Data Analytics
By Charles Costa,
Charles Costa looks at the rise of data-driven marketing, and what you need to know to take advantage of it without being overwhelmed by vanity metrics.
The 3 SaaS Metrics That Matter (& How to Improve Them)
By Charles Costa,
It's easy to get bogged down with meaningless business metrics. Charles Costa looks at the three you need to watch if you're starting a SaaS business.
Boost Your Brand by Turning Your WordPress Blogs into eBooks
By Charles Costa,
Publishing your own eBooks can seem daunting, however WordPress' versatility makes eBook creation easy by using existing content and off-the-shelf plugins.
The Future of Doxing in a World of Facial Recognition
By Charles Costa,
Charles Costa looks at the implications facial recognition may have on the doxing attacks of the future.
6 Easy Ways to Leverage Social Search in WordPress
By Charles Costa,
Charles Costa explains why you shouldn't ignore social search when developing or running a WordPress site, especially since it’s quite easy to implement.
The 4 Unique Design Challenges of IoT
By Charles Costa,
Designing for IoT – the Internet of Things – offers great opportunities, but also a new range of challenges. Charles Costa walks you though the big 4.
8 Things You Shouldn’t Do at Your Investor Meeting
By Charles Costa,
Charles Costa looks at some common mistakes to avoid when meeting with a potential investor for your startup.
Tips from a Community Manager on Building Online Communities
By Charles Costa, Casey Sheldon,
SitePoint author Charles Costa and community manager Casey Sheldon talk about some of the best ways to get a new community off the ground.
The Trick to Building Habit-Forming Products
By Charles Costa,
Facebook, Angry Birds, 2048. What is it that makes a product addictive? Charles talks about the thinking behind habit forming products.
How Do You Measure the Success (or Failure) of Your UX Design?
By Charles Costa,
We all know what an experience is – but how do you measure one? Google's 'HEART Framework' breaks down ux design into easier to understand components.