
Alex Bigman is liaison to 99designs' awesome community of graphic designers. He is a recent grad of UC Berkeley, where he studied history of art and cognitive science.
Alex's articles

The world of fonts has come a long way. 99designs writer Alex Bigman showcases the evolution of fonts in this condensed mini history lesson.
Menus are complicated design challenge and designers have been thinking about them for a long time. What can we take from great restaurant menu design?
Great logos are a subtle blend of the typography and graphical, but switching the languages presents many challenges. Alex sums up your options.

Why do some shapes just resonate with us more than others? What's going on in our minds? Alex explains the 'gestalt principle'.
Custom fonts, sometimes called proprietary or bespoke, are becoming a more and more coveted branding component. These examples will show you why.