Jodie Moule tells the story of how she came to launch her successful Cook app, and how user research was all-important in making it the best app it could be.
Amanda Stockwell explains Design Thinking, Lean UX, and Agile, and how to implement elements of each for your team. Each approach is meant to solve a particular problem, and elements of each may be useful, so you’ll have to find what works for your team.
Mads Soegaard introduces customer journey maps, explaining how to measure customer engagement, how much customers feel they’re in a relationship with your product, business or brand, and the best tools for getting the job done.
Joe Natoli looks behind the scenes to discover the real cause behind most UX issues, finding that it's not lack of staff, awareness or expertise, but something a whole lot deeper: misalignment of individual intent — personal, organizational and political. Here's what you can do about it.