Mads Soegaard

Mads Soegaard is the editor-in-chief at Interaction-Design.org. He has previously worked at The Danish National Technological Institute, Csite.com, the eBusiness Think Tank of Daimler, and as a university lecturer.

Mads's article

Customer Journey Maps: A Day in the Life of a Customer

Design & UX

By Mads Soegaard, February 14, 2019

Mads Soegaard introduces customer journey maps, explaining how to measure customer engagement, how much customers feel they’re in a relationship with your product, business or brand, and the best tools for getting the job done.