Tag: split testing

Tweaking Your Website? Do It Safely with Google Experiments

By Penelope Cain, July 24, 2014

The Google Experiments feature in Google Analytics makes it easy and safe to test changes to your website. This guide will get you started.

How to Improve Your Click Rates with AdWords A/B Testing

Blogs

By Penelope Cain, July 17, 2014

Advertising on Google isn't cheap. AdWords A/B testing allows you to steadily improve the performance of your ads without risking your entire ad budget.

Are Most Winning A/B Test Results Misleading?

Web

By Kerry Butters, March 21, 2014

A report by Martin Goodson claims that most winning A/B tests are misleading. We look at the analysis and offer suggestions based on Goodson's research.

Increasing Responses Using Split Testing Basics

Blogs

By Miles Burke, February 03, 2012

Read Increasing Responses Using Split Testing Basics and learn with SitePoint. Our web development and design tutorials, courses, and books will teach you HTML, CSS, JavaScript, PHP, Python, and more.