Penelope is currently Online Marketing Manager for web design and development inMotion Real Estate Media, which offers professional digital marketing solutions for the commercial property market.
Penelope's articles
Tweaking Your Website? Do It Safely with Google Experiments
The Google Experiments feature in Google Analytics makes it easy and safe to test changes to your website. This guide will get you started.
How to Improve Your Click Rates with AdWords A/B Testing
Advertising on Google isn't cheap. AdWords A/B testing allows you to steadily improve the performance of your ads without risking your entire ad budget.