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A/B Testing: Here’s How You Could Be Doing It Wrong
A/B testing is a highly useful tool, but many entrepreneurs are using it incorrectly. James Spittal explains common A/B testing pitfalls.
A/B testing is a highly useful tool, but many entrepreneurs are using it incorrectly. James Spittal explains common A/B testing pitfalls.
The Google Experiments feature in Google Analytics makes it easy and safe to test changes to your website. This guide will get you started.
A report by Martin Goodson claims that most winning A/B tests are misleading. We look at the analysis and offer suggestions based on Goodson's research.