When people talk about leads or lead generation, many people start thinking about affiliate marketing or CPA (cost per action) programs. While it’s true there is a connection there, lead generation really is it’s own beast. A money making beast at that.
What exactly is lead generation? Many companies are starving for people who fit a certain profile and they’ll pay good money to get their hands on the information they need to try and sell to that person. For example, the online education industry is looking for candidates interested in attending school through one of their online campuses. While they do a great deal of marketing themselves they also turn to other sources to generate qualified leads for them, and they pay good money for it. A lead is simply a bit of information about a person, usually in a specific target demographic that you can sell to an interested party, in this case schools with online education programs. If you ran a site with an education theme or where people are of the age to be thinking about attending school you could be in a position to collect leads, or some basic level of information that these online schools require.
Leads generally pay very, very well. Better than most other types of income. If you run a targeted site and can deliver quality leads you can make great money if you pick the right programs. Leads often pay anywhere from $5 – $50 per lead. One company I worked with was paying around $15 per lead and we delivered around 3000 leads a month. Not bad, right? But that was just one vendor! We used a co-registration form that collected leads for 6 different programs.
Just like with any type of advertising, if you can deliver quality and quantity you can get higher rates. The people we sold leads to often came back to us to raise the rates, we didn’t even have to ask. If you haven’t looked into lead generation as a way to make money you might be missing out on a very nice source of income.