By Jennifer Farley

London 2012 Education Logo

By Jennifer Farley

London 2012 recently ran a competition inviting young designers the opportunity to create a special version of the London 2012 logo. Designers aged between 16 and 21 were eligible to enter an “infill” for the existing London Olympics logo which will sit alongside the official and Paralympics logos. The newly designed logo will be known as the Education logo.


The winner of the competition was 18-year-old Reiss Evans, whose design was based on the idea of pencils and their use in education.

The idea came from thinking about how everyone uses pencils, right form the earliest age through to adulthood and your whole life. They represent school and education.

As well as seeing his logo used by schools and colleges in the UK, Reiss also got the opportunity to work for two weeks at FutureBrand, London 2012’s creative agency.

Official London Logo

The London 2012 logo was surrounded in controversy when it was first revealed in 2007. Created by Wolf Olins, the logo was hit with a storm of abuse due to its design and the cost involved. The brand (not just the logo) cost £400,000. The jagged emblem, made from the numbers 2 0 1 2, comes in pink, green, orange and blue and is loosely inspired by graphitti art.

British newspapers went on the rampage and needless to say comments on the blogs were not favourable. “To me it represents two drunks trying to help each other up off the ground – very British indeed.”


For the first time in Olympic logo history, the same logo will be used for the Olympic and Paralympics games. Plans have also been drawn up to create a different logo for grassroots projects backing the Games, and the new education logo is one example of this.

What do you think of the new 2012 Education logo? And dare I ask, the official logo? Have people become more accepting of it now that we’ve had two years to get used to it?

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  • Let’s not forget this…

    But whilst I really don’t like the official logo, the education version is a lot better.

  • I agree about using the coloured pencils to denote education. It worked for me with this languages education site:

    I think the Education logo is much more meaningful, adding a visual context to a fairly desperate design (as in desperate for attention). But even then, those stupid shapes get in the way.

    I have no idea what the Paralympic version is supposed to be about: some wheel-ish bits in there, but the rest is beyond me.

    Get Reiss Evans to redesign the other two!

  • Benjamin Dobson

    Well, the official logo is unbelievably awful, but I think the new one is pretty good given that constraint.

  • markmccorkell

    I’d love to see the brief them designers were presented with – that might help be understand the rationale behind their final logos.

  • Thanks for the link Shane. I added it to the related reading.

  • Jason

    Being Greek, to me this is a disgrace and it is offensive to my country and my history, let alone the offence to the World.

    It is absolutely not related to London neither to the spirit of the Olympic Games.

    Does anyone have any idea of the meaning of the colors of the five circles? Does anyone know what they symbolize? The five circles symbolize the five continents of our planet all linked together, all united! And each continent has its own color! By removing the color from the circles, you remove each continents identity, history and culture.

    Absolutely dreadful.

  • adrinux

    I liked it at the time it was unveiled and I like it even more now. It really conveys the energy or sports, it’s adaptable (as this article shows) and it’s distinctive. I’ve a feeling that in time it will be regarded as a design classic, you certainly don’t forget it in a hurry :)

    @jason: chill out, it’s only, what, 3 years until there’ll be another one? Only 5 identities, histories and cultures in the world? Doesn’t having them all the same colour also symbolize unity? Requiring the logo to always use those colours doesn’t leave a lot of room for creativity.

  • Pencils? You have to be kidding me. If that is the most imaginative thing our design students can come up with then Britain’s design industry will die with the current generation. Wolff Ollins must be appalled at what has been done to his already unoriginal logo.

  • it is a ok logo but it couldhve been designed better it doesnt stand out as much as the other logos do !!!!!!!!!!!!!!!!!!!!!

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