Conqueror papers are launching a paper range and as part of the promotion, manufacturer Arjowiggins has commissioned five new typefaces which they are making available for free download to us lucky designers. The typefaces have been designed by French typographer Jean Francois Porchez of Typofonderie.
The information for each font you see below comes from the read me file.
AW Conqueror Didot
“The AW Conqueror Didot typeface is not inspired by the Didot dynasty of the early 19th century but rather the spectacular interpretations of them appearing in the 1960s and 70s. Decades in which large type sizes were all the rage in advertising and publishing, contrasted typefaces were everywhere. This new font is an ode to the heyday of dry-transfer alphabets and Herb Lubalin, the typographer who mastered the ‘tight but not touching’ art of glyphs set ascloseasthis without overlapping.”
AW Conqueror Sans
“The AW Conqueror Sans typeface draws inspiration from those in vogue in Europe between World Wars I and II. With its geometric lines it evokes the spirits of both Bauhaus and the Art Déco period. AW Conqueror Sans, a contemporary Sanserif, is the cornerstone of the family and the jumping off point for the rest of the typefaces. Any text may be swapped around without changing the layout. More commonly seen in Renaissance italics, swashes capitals have also been added.”
AW Conqueror Inline
“Several titling typefaces made their appearance at the start of the 20th century, notably Acier and Bifur, both created by French poster artist Cassandre.Later, in the Netherlands, S.H. de Ross designed a version of Inline for its Nobel family called, naturally, Nobel Inline. AW Conqueror Inline pays homage to this beautiful version.”
AW Conqueror Carved
“This typeface encapsulates perfectly the lettering styles in fashion during the 19th century quite often in the frontispieces of books. It wasn’t rare to see these kinds of typefaces, with their variations in depth and relief effects, adorning boxes and other forms of packaging of the time.”
Download includes Regular (All), Layer One (background), Layer Two (outline), Layer Three (stripes), Layer Four (shadow):
AW Conqueror Slab
This font “draws inspiration from geometrical slab serifs of the 1930s, of which Rockwell is a perfect example… In recent years, ‘slabs’ have made a comeback in the graphic design world. AW Conqueror Slab advances the cause quite happily.”
Promotional work to go with the new fonts include brochures and these short videos with the tagline “It’s not what you say … it’s how you say it”.
To get your mitts on these lovely fonts, just register on the site and you’ll receive an email with download details.
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