Entrepreneur
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Ultimate Comparison of Email Tracking Tools

By Joshua Kraus

 

Once upon a time, clicking “Send” was the end of the line. There was nothing left for the emailer to do but sit back and wait around for a reply. Now, clicking “Send” is just the beginning.

Over the past few years, the market for email tracking software has exploded, and for companies that conduct a significant portion of their business through email, these tools are quickly becoming indispensable.

Millions of people are using email tracking tools to gain actionable intelligence about their clients. Knowing if and when an email is opened can help close deals faster and craft more relevant communications. It can establish which subject lines are working and which are failing to convert. For marketing purposes, tracking emails is a must-have.

But not every email tracking tool is the same. Some offer a boatload of features, while others keep things simple. Some are significantly cheaper, but technically primitive, while others can cost a pretty penny, but include technological wonders that will make you feel like an email wizard.

Here are five email tracking services, what they offer, and how they differ.

Sidekick

Sidekick was built by the folks at HubSpot, and is designed to keep users hyper-connected with their contacts.

Like many other email tracking tools on the market, Sidekick’s core functionality notifies users when and where an email was opened, how many times it was opened and what device it was opened on. But Sidekick distinguishes itself by also providing profiles of your contacts. Similar to the Rapportive email extension, a contact’s professional history is displayed directly in your inbox.

Sidekick is compatible with Gmail, Outlook, Apple Mail, Salesforce and of course, Hubspot, and will soon be offering email scheduling and email reminders. It has over 200,000 weekly users and maintains a 4.3/5 star rating on G2 Crowd, the business software and services review platform.

Pricing Plans

Free

  • 200 open/click notifications per month
  • Unlimited profiles

Power User: $10/user/month

  • Unlimited open/click notifications
  • Unlimited profiles

Sidekick for Business: $50/user/month

Everything from Power User plus …

  • Email templates
  • Reports
  • Document sending/tracking
  • In-CRM calling

Yesware

 

Yesware is a bit more comprehensive than Sidekick. Aside from its core functionality – tracking emails – the service offers up an abundance of features catering, primarily, to salespeople.

One of these features is the activity feed, which quickly compiles tracking data into one, easily digestible visual. The activity feed is just one reason why Yesware boasts a 4.7/5 star rating on G2 Crowd, and has over 600,000 users.

Plans

Free

  • 100 email tracking events per month
  • Personal email templates
  • Analytics reports

Pro: $12/user/month

  • Unlimited email tracking events
  • Email scheduling and reminders
  • Option to sync inbox with CRMs like Batchbook, Pipedrive, Base, Highrise, and SugarCRM
  • Attachment tracking
  • Presentation tracking
  • Access to the Yesware Deal Room, which contains exclusive savings on a variety of sales tools and services

Team: $20/user/month

Everything from the Pro Plan plus …

  • Mail merge with automated follow-ups
  • Ability to send personalized emails to up to 200 people simultaneously or at timed intervals
  • Analytics reports of individual team members’ activity level and effectiveness
  • Team template
  • Role-based permissions

Enterprise: $40/user/month

Everything from the Team Plan plus …

  • Salesforce sync
  • Salesforce reports and dashboards
  • Salesforce sidebar
  • Click-To-Call
  • Bi-Directional calendar
  • Priority phone and email support

Bananatag

Bananatag widens Yesware’s focus from salespeople to also include internal communications, and encourages businesses to use the service to obtain real-time data on employee engagement.

Bananatag offers a trio of dashboards that look great and are simple to use. The metrics dashboard provides important data such as opened vs. unopened emails, unclicked vs. clicked emails, and unique vs. repeat clicks. The resource dashboard is where you can download plugins for Gmail, Outlook, and other clients, and the user dashboard displays all the emails you’ve tracked, as well as the length of time between the sending and opening of those emails.

Bananatag maintains a 4.5/5 star rating on the Google Chrome Web Store, and is used by over 200,000 people.

Plans

Free

  • 5 email tracking events per day
  • Full metrics
  • Basic notifications
  • Email scheduling for Gmail

Pro: $6.25/month

  • 100 email tracking events per day
  • Full metrics
  • Reports
  • Detailed notifications
  • Email scheduling for Gmail

Team: $12.50/month

  • 200 email tracking events per day
  • Team metrics
  • Team reports
  • Detailed notifications
  • Team management
  • Email scheduling for Gmail

Internal Comms: $250/month

Everything from the Team Plan plus …

  • Ability to send to distribution lists
  • Internal communications tracking
  • Internal reports

WhoReadMe

WhoReadMe is the minimalist’s answer to feature-rich email trackers. It only offers one plan, which is completely free, and sticks to the basics: tracking emails.

However, WhoReadMe’s technology is rather basic when compared to its competitors. In order to use the service, users must manually add the suffix whoreadme.com to the intended recipient’s email address, as in hello@gmail.com.whoreadme.com.

Although it maintains a decent track record, WhoReadMe doesn’t guarantee 100% accuracy, making the service better suited for casual use than business.

Features

  • Unlimited email tracking events
  • Option to set expiration date of your email content
  • Notifications when attachment is downloaded
  • Track recipient’s location
  • Track recipient’s browser details

GetNotify

GetNotify brands itself as a free service, but gives users extra features in exchange for a “donation.” Very clever guys.

As with WhoReadMe, to use GetNotify you must manually add the suffix getnotify.com to the end of each intended recipient’s email address. The service’s overall design, user experience, and brand image doesn’t come close to the sleek, user-friendly aesthetic of its bigger competitors, but it does get the job done.

Plans

Free

  • 150 email tracking events per month (max 5 per day)
  • 6 months of email content backup
  • Personal Outbox page on GetNotify’s website with complete tracking history

$12 Donation/6 months

  • 100 email tracking events, plus five extra emails per day, with no daily limit
  • Email read duration for each email read
  • 12 months of email content backup
  • Personal Outbox page on Get Notify’s website with complete tracking history

$20 Donation/6 months

  • 700 email tracking events, plus five extra emails per day, with no daily limit
  • Email read duration for each email read
  • 12 months of email content backup
  • Personal Outbox page on Get Notify’s website with complete tracking history

Conclusion

To decide on an email tracking solution, you must consider a number of factors. For example, is the core email tracking functionality all you require? Or will your business benefit from additional features, such as contact profiles, email templates and email scheduling? How many people are on your team? If it’s just you, the options are significantly cheaper than if it’s an entire department.

If you’re a small business (or smaller), one of the simpler services, such as GetNotify or WhoReadMe, might better suit your needs, and your budget. However, those services are not as comprehensive or efficient as the higher-priced options. On the other hand, if you’re a medium to large-sized business, and require a robust email tracking solution for multiple team members, one of the more technically advanced, feature-rich services is your best bet.

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  • Evan Fortier

    Thanks Arpan, for suggestion. I was finding an alternative of yesware due to their new pricing plans. As they have stopped free plan for all users, SalesHandy came up with a good hope for email tracking. I have tried it and happy with SalesHandy. After all, its FREE.

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