Color In Design: White

Over the last couple of months I’ve been writing about color in design, starting with red and now finishing today with the color white. White works well with almost any color. It has associations of cleanliness, innocence and purity. It’s traditional for Western brides to wear white, while in Western cowboy movies, the bad guy always wore black, while the good guy wore white.

Like black, the color white is a neutral color and is most frequently used as a background on the web, and of course in print. There is a misconception that white can be boring, or that choosing white is predictable, but there are many designers who choose and work with white to make beautiful designs.

Many of the best web sites which are using white appear “clean and simple”. This type of design can seem deceptively easy, but it really is a challenge. The best designs are often the ones that don’t look like they’ve been designed.

Using White In Design

There are many variations on the color white. Off-whites include antique white, cream, linen, beige, paper, snow, pearl and ivory and these can appear softer or less stark than pure white. Lots of white can be used with light blues to create a wintery palette, or with yellows and pastels to create a summery feel.

A splash of white can dramatically brighten a design and can make dark red, greens, blues and purples look more prominent. If you’re American, French, British, Swedish (and many other nationalities), then red, white and blue creates a patriotic palette. Black and white is the most contrasting combination you can have and can convey a feeling of seriousness or drama.

Using white does not mean being “minimalistic”. Minimalism is not dependent on any particular color. In the same way, “white space” does not necessarily mean that the space around any design element must be be white. You the designer must make the color choices.

So let’s take a look at some web sites which are doing nice things in white. It’s no accident that many of these sites use photographs or images that have white backgrounds, adding to the overall sleekness of the sites.

Eva Solo

The Typographic Desk Reference

Made By Sofa

What do you think about white, is it a color you deliberately (rather than just not think about it and leaving all space white) use in your designs?

Frequently Asked Questions about White in Design

What is the psychological impact of using white in design?

White is often associated with purity, cleanliness, and simplicity. In design, it can create a sense of space, openness, and neutrality. It’s a versatile color that can be used in a variety of contexts, from minimalist designs to more complex ones. White can also evoke feelings of calm and tranquility, making it a popular choice for spaces like bedrooms and bathrooms.

How can I effectively use white in interior design?

White can be used in a variety of ways in interior design. It can serve as a neutral backdrop that allows other elements in the room to stand out. Alternatively, an all-white room can create a minimalist, clean aesthetic. To prevent the space from looking too sterile or cold, consider incorporating different textures and shades of white, or adding pops of color through accessories or furniture.

What are some common mistakes to avoid when using white in design?

One common mistake is using too much white, which can make a space feel sterile or impersonal. Another is not considering the undertones of white. White can have warm or cool undertones, and choosing the wrong one can affect the overall feel of the design. Lastly, not using enough contrast can result in a flat, uninteresting design.

How does lighting affect the appearance of white in design?

Lighting can significantly impact how white appears in a design. Natural light tends to bring out the true color of white, while artificial light can alter its appearance. For example, fluorescent lighting can make white appear cooler, while incandescent lighting can make it appear warmer. It’s important to consider the lighting in a space when choosing the shade of white to use.

Can I use different shades of white in a single design?

Yes, using different shades of white can add depth and interest to a design. It can create a layered, sophisticated look. However, it’s important to ensure the shades complement each other and the overall design.

How can I add warmth to a white design?

Adding warmth to a white design can be achieved by incorporating elements with warm tones, such as wood or gold accents. Textures like rugs, throw pillows, or curtains can also add warmth and coziness to a white space.

What colors pair well with white in design?

White is a versatile color that pairs well with almost any other color. It can create a sharp contrast with black, a calm and serene environment with blues and greens, or a cheerful and energetic space with yellows and oranges.

How can I maintain a white design?

Maintaining a white design requires regular cleaning to keep the space looking fresh and bright. Using durable, easy-to-clean materials can also help. Additionally, using high-quality paint can prevent yellowing over time.

Is white a good color for small spaces?

Yes, white can make small spaces appear larger and more open. It reflects light, which can make the space feel brighter and more airy.

How can I use white in a modern design?

In modern design, white is often used to create a sleek, clean look. It can be paired with minimalist furniture, metallic accents, and pops of bold color for a contemporary feel.