As a web designer, developer, or graphic designer (or maybe you are all of these rolled into one), you have to deal with clients, new technology, and growing your business. Often, once one project is complete, you’d better have the next one lined up or that rent check might bounce!
Instead of spinning your wheels and wasting your time scrambling for another new project, here are some tips for accelerating your promotional plan. There are a million ways to promote the right way, but there are just as many wrong ways, if not more. The following are just a few solid promotion methods that you can start with today, which is always a good time to start. Once you get these marketing techniques rolling, you can then move on to bigger, more intensive tasks.
Tip #1: Tweet Often
So, you’ve already set up a Twitter account for your business…great. Now make good use of it. Try to tweet consistently about recent projects, and let your followers know when you update your portfolio. The same goes for other sites like Facebook. Social networking is a great way to promote your business, but only if you use it consistently.Tip #2: Use Words – Keywords, That Is
As a web designer, you specialize in smooth graphics and aesthetic appeal. But it’s also important to include plenty of significant keywords that lead clients to your website. Make sure that you have enough pages on your site for a search engine to effectively help clients find what they’re looking for. Use a blog on your site to write keyword-centric articles, like “How to find a totally awesome web designer!” Or any similar topic relevant to your target client base could work too.Tip #3: Go Mobile
If you have the resources, consider setting up a mobile version of your website. Enabling simplified, streamlined access to your site on a smartphone or other mobile device could be the difference that transforms a potential client into a paying customer. Setting up a mobile site might require significant resources, but in many cases, it’s worth the investment. I like using WordPress and a mobile theme switcher. With a little tweaking, you can make the site look pretty darn good.Tip #4: Make Maps Work For You
Websites like Google, Yahoo!, and Bing all have map functions that flag locations based on business type. By submitting your information to Google Maps, for example, your business can be included in these local search results—a great way to connect with clients in your area. Don’t sweat it if you don’t have a formal business space. Most clients won’t care. They’re just looking for solid talent.Tip #5: Compete
You know you have the skills to succeed in the world of web designing and developing. All you need is a chance to prove yourself. While you’re waiting to build up a solid list of clientele, take the initiative to enter your work in a web design competition like the American Design Awards. It’s a great opportunity to hone your talent and perhaps gain some recognition in the process.Tip #6: Hang Out Online
Make your presence known online by posting on web design blogs or forums. Swap questions and advice or just be funny. Obviously, you don’t want to give away all the tricks of the trade, but by engaging with other aspiring web designers (and linking to your website in your signature), you’ll soon build up a network of online friends who will be happy to support your business.Tip #7: Branch Out
Another way to let others know about your talents in web designing and developing is to publish articles in online or local magazines. Whether you write a tutorial on one specific aspect of web design, or offer general advice to aspiring web designers, getting published will earn you more name recognition while helping you make a little extra on the side.Tip #8: Cut A Deal
Win new clients by offering special promotions or discounts. Consider offering a percentage discount during the holiday season, or post a message on your website, Facebook page, or Twitter account that offers free consultations to the first 15 people who comment on the post. Taking a small risk up front often pays off in the end.Tip #9: Do A Good Turn
Partner with a non-partisan charity by offering your services for free. Not only will you be able to help out a good cause that you care about, you’ll also be showcasing your talent and building a positive reputation in the web designing community.Tip #10: Say Thanks
Even in the 21st century world of web design, sometimes old-fashioned manners are best: don’t forget to send a thank-you note to new clients, associates who have referred your work, or anyone else who deserves your thanks. Go the extra mile and write a hand-written note. Your good manners will help you stand out even more in your market. What are some of your favorite ways to promote your business?Frequently Asked Questions (FAQs) about Promotional Tips for Web Designers and Developers
How can I effectively promote my web design business?
Promoting a web design business effectively requires a combination of online and offline strategies. Online, you can leverage social media platforms, SEO, and content marketing to reach a wider audience. Offline, networking events, partnerships, and word-of-mouth referrals can be very effective. Remember, the key is to understand your target audience and tailor your promotional efforts to their needs and preferences.
What role does SEO play in promoting my web design services?
SEO plays a crucial role in promoting your web design services. By optimizing your website for search engines, you can increase your visibility, attract more traffic, and convert more leads. This involves using relevant keywords, creating high-quality content, and ensuring your website is fast and mobile-friendly.
How can I use social media to promote my web design business?
Social media is a powerful tool for promoting your web design business. You can use platforms like Facebook, Twitter, and LinkedIn to share your work, engage with your audience, and build your brand. Regularly posting engaging content and interacting with your followers can help you build a strong online presence.
How can content marketing help in promoting my web design services?
Content marketing can help you establish yourself as an expert in your field, attract more traffic to your website, and convert more leads. This involves creating and sharing valuable content that is relevant to your target audience. This could be blog posts, videos, infographics, or even podcasts.
How can I leverage networking events to promote my web design business?
Networking events can provide you with opportunities to meet potential clients, partners, and influencers in your industry. By attending these events, you can build relationships, learn about the latest trends, and promote your services. Remember to bring business cards and be ready to give a quick pitch about your business.
How can partnerships help in promoting my web design services?
Partnerships can help you reach a wider audience, gain more credibility, and increase your sales. This could involve partnering with other businesses that offer complementary services, or even influencers in your industry. The key is to find partners who share your values and can bring value to your business.
How can I use word-of-mouth referrals to promote my web design business?
Word-of-mouth referrals are one of the most effective ways to promote your business. By delivering excellent service and building strong relationships with your clients, you can encourage them to refer you to their network. You can also offer incentives like discounts or free services to encourage referrals.
How can I identify my target audience for promoting my web design services?
Identifying your target audience involves understanding who your ideal clients are, what their needs and preferences are, and how you can meet these needs. This could involve conducting market research, analyzing your competition, and getting feedback from your existing clients.
How can I tailor my promotional efforts to my target audience?
Tailoring your promotional efforts to your target audience involves understanding their needs and preferences, and creating marketing messages that resonate with them. This could involve using language they understand, addressing their pain points, and offering solutions that meet their needs.
How can I measure the success of my promotional efforts?
Measuring the success of your promotional efforts involves tracking key metrics like website traffic, social media engagement, leads generated, and sales made. This can help you understand what’s working, what’s not, and how you can improve your promotional efforts.
Tara HornorTara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, graphic design, and desktop publishing. She is a Senior Editor for Creative Content Experts, a company that specializes in guest blogging and building backlinks. In addition to her writing career, Tara also enjoys spending time with her husband and two children.
