![John Stevens](https://uploads.sitepoint.com/wp-content/uploads/2016/08/1472711724js-96x96.jpg)
John Stevens is a psychologist, sales and marketing consultant and the founder and CEO of Hosting Facts (latest review ). He is also a partner in the Website Setup blogging project. When he is not digging into psychology research, he is tending his beards.
John's articles
![How to Use Analytics to Create Targeted Email Campaigns](https://uploads.sitepoint.com/wp-content/uploads/2018/01/1515109855analytics-email-300x200.jpg)
John Stevens looks at targeted user experiences — the careful art of finding out what users want, and delivering it, tailoring content based on user needs.
![UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions](https://uploads.sitepoint.com/wp-content/uploads/2017/08/150410498502-ca6Tt00-300x117.jpg)
John Stevens talks about how Amazon is breaking records when it comes to conversions, and what you can do about your own UX to mirror their success.
![6 Email Hacks Guaranteed to Boost Results from Your Efforts](https://uploads.sitepoint.com/wp-content/uploads/2017/02/1485818786JOFx9jB-300x286.png)
According to the Direct Marketing Association, you can expect an ROI of $38 for every $1 you spend on email marketing. Small tweaks can be big money.
![3 Clever Psychology Rules for Making Better UX Decisions](https://uploads.sitepoint.com/wp-content/uploads/2016/09/1473402520XZEBCaq-300x180.jpg)
Today I have three more innovative ideas from psychology involving human reactions to color, change and attention spans that take things to another level.
![4 Clever Psychology Rules for Making Better UX Decisions](https://uploads.sitepoint.com/wp-content/uploads/2016/09/1472718699ux-psych-300x131.jpg)
UXD is process of building better, more pleasurable products for users. Psychology is the key to understanding their needs and wants.