Jon MacDonald is the Founder and President of The Good, conversion rate experts who deliver more revenues, customers, and leads. Jon and the team at The Good have made a practice of advising brands on how to see e-commerce sales double or more within 12-24 months.
Boosting Website Conversions Exponentially with A/B Testing
Jon MacDonald explains why A/B testing often fails, and walks through a real-life case study where A/B testing was used to boost conversions exponentially.
7 Analytics Tools for Optimizing UX
Jon MacDonald introduces 7 tools for optimizing UX, from website usage analytics to heatmap analytics, real-time analytics and advanced customer analytics.