Andrew McDermott
Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows developers and designers how to attract and win new customers.
Andrew's articles
Secret Strategies to Win Promotions Other Devs Can’t Get
By Andrew McDermott,
Getting a job promotion isn't as straightforward as you might think. Learn the secrets to getting that critical edge to ensure your career advancement.
How to Change Your Boss’s Mind Without Losing Your Job
By Andrew McDermott,
Is your boss making bad decisions? Are you walking on eggshells? Learn some practical steps to help your boss make better decisions without losing your job!
Simple Strategies for Winning the Positions Other Developers Want
By Andrew McDermott,
Andrew McDermott offers some simple strategies web developers can use to attract the positions other developers want with minimal effort.
The Devastating Price Developers Pay for Working Hard
By Andrew McDermott,
Andrew McDermott details the ways conscientious developers can be taken advantage of, and how they can combat this and make sure they're properly rewarded.
5 Signs It’s Time to Quit Your Job
By Andrew McDermott,
Andrew McDermott presents five principles for identifying an inappropriate work environment, dealing with it, and deciding whether or not you need to quit.
How the Top 1% of Candidates Ace Their Job Interviews
By Andrew McDermott,
Top 1% candidates are uncommon. Not because they're so special, but because of their decision-making process. Learn how they make decisions differently.
4 Signs It’s a Bad Idea to Quit Your Job
By Andrew McDermott,
Is it a bad idea to quit a job you hate right now? How do you know? It's not something we're taught in school. Andrew McDermott provides some perspective.
Why the Highest-Paid Developers “Fight” Their Coworkers
By Andrew McDermott,
At some point, if it hasn't happened already, your coworkers or your boss will ask you to do something foolish.
4 Signs Your Employer Will Ruin Your Career
By Andrew McDermott,
Andrew McDermott explores the qualities of difficult employers, and how to avoid them and protect your employment opportunities.
3 Unexpected Signals Employers Send Before They Fire You
By Andrew McDermott,
Andrew McDermott provides pointers on how to tell you're about to be fired, and tips on what you can do about it.