Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows developers and designers how to attract and win new customers.
Andrew McDermott
Andrew's articles
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Web 3
3 Unexpected Signals Employers Send Before They Fire You
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Entrepreneur 5
6 Unexpected Mistakes That Keep Developers from Getting a Raise
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Entrepreneur 14 62
How to Become a Better Developer by Coding Less
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Entrepreneur 6 17
6 Red Flags That Signal the End of Your Career
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Entrepreneur 9 10
5 Simple Strategies to Double Your Salary
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Entrepreneur 14 28
You're the Best Developer on the Team — Why It'll Cost You Your Job
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Entrepreneur 4 9
This Development Tool Hurts Developers — Here's How to Win Anyway
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Entrepreneur 13 38
8 Common Mistakes That Get Developers Fired
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Entrepreneur 4 29
Why You Should Make the Worst Parts of Web Development Even Worse
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Entrepreneur 4 16
6 Stupid Mistakes Smart Developers Should Make
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Entrepreneur 27 33
5 Career-Ending Mistakes Web Developers Make
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Entrepreneur 6
The Maker’s Guide to an Unlimited Supply of Customers
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