Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows developers and designers how to attract and win new customers.
Even if you work really hard, chances are you don't get paid what you deserve. Learn five reasons for this, and what you can do about it.
Have you lost a development job without knowing why? Learn about five serious mistakes that can put your development job or career at risk.
Getting a job promotion isn't as straightforward as you might think. Learn the secrets to getting that critical edge to ensure your career advancement.
Is your boss making bad decisions? Are you walking on eggshells? Learn some practical steps to help your boss make better decisions without losing your job!
Andrew McDermott offers some simple strategies web developers can use to attract the positions other developers want with minimal effort.
Andrew McDermott details the ways conscientious developers can be taken advantage of, and how they can combat this and make sure they're properly rewarded.
Andrew McDermott presents five principles for identifying an inappropriate work environment, dealing with it, and deciding whether or not you need to quit.
Top 1% candidates are uncommon. Not because they're so special, but because of their decision-making process. Learn how they make decisions differently.
Is it a bad idea to quit a job you hate right now? How do you know? It's not something we're taught in school. Andrew McDermott provides some perspective.
At some point, if it hasn't happened already, your coworkers or your boss will ask you to do something foolish.
Andrew McDermott explores the qualities of difficult employers, and how to avoid them and protect your employment opportunities.
Andrew McDermott provides pointers on how to tell you're about to be fired, and tips on what you can do about it.
Wondering why you got passed over for a raise after doing a stand-out job? Andrew McDermott explains six mistakes developers make in their careers.
Andrew McDermott explains a system that helps developers overcome impostor syndrome and developer's block.
Some career red flags are obvious, but the most common ones hide in our blind spots. Andrew McDermott shows you how to detect them.
It may sound excessive, but if you're a developer with a plan and determination, you can double your salary. Andrew McDermott explains his strategy.
Being the best developer - or the best at anything - can cost you everything, if you let it. Andrew McDermott explains why, and how to avoid that fate.
Every development team depends on this tool, but when it's used the wrong way, the results can be catastrophic. Andrew McDermott explains how to win anyway.
Think you'll avoid those silly mistakes that get others fired? Think again. Andrew McDermott explains the 8 mistakes that really get developers fired.
When things are bad, working as a web developer can be hell. Andrew McDermott explains why sometimes the best thing you can do is to make things worse.
Andrew McDermott looks at six things developers should do -- even when everyone around you says it's a mistake.
Andrew McDermott looks at five mistakes most web developers don't realize can end their careers.
Learn a little-known secret tactic to get a constant influx of customers on the reg.