Andrew McDermott
![Andrew McDermott](https://uploads.sitepoint.com/wp-content/uploads/2015/09/1443472400Andrew-McDermott-300x300-96x96.jpg)
Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows developers and designers how to attract and win new customers.
Andrew's articles
![5 Reasons Managers Refuse to Give Developers the Rewards They Deserve](https://uploads.sitepoint.com/wp-content/uploads/2021/09/1631602795developer-reward-deserve-300x170.jpg)
Even if you work really hard, chances are you don't get paid what you deserve. Learn five reasons for this, and what you can do about it.
![5 Hidden Mistakes That Can Ruin a Developer’s Career](https://uploads.sitepoint.com/wp-content/uploads/2021/06/1624955559developer-mistakes-300x170.png)
Have you lost a development job without knowing why? Learn about five serious mistakes that can put your development job or career at risk.
![Secret Strategies to Win Promotions Other Devs Can’t Get](https://uploads.sitepoint.com/wp-content/uploads/2021/04/1617644488promotion_result_1200-300x158.jpg)
Getting a job promotion isn't as straightforward as you might think. Learn the secrets to getting that critical edge to ensure your career advancement.
![How to Change Your Boss’s Mind Without Losing Your Job](https://uploads.sitepoint.com/wp-content/uploads/2021/02/1614583706boss-change-mind-300x158.jpg)
Is your boss making bad decisions? Are you walking on eggshells? Learn some practical steps to help your boss make better decisions without losing your job!
![Simple Strategies for Winning the Positions Other Developers Want](https://uploads.sitepoint.com/wp-content/uploads/2020/05/1589506890developer-job-300x170.png)
Andrew McDermott offers some simple strategies web developers can use to attract the positions other developers want with minimal effort.
![The Devastating Price Developers Pay for Working Hard](https://uploads.sitepoint.com/wp-content/uploads/2020/03/1584577966working-hard-300x170.png)
Andrew McDermott details the ways conscientious developers can be taken advantage of, and how they can combat this and make sure they're properly rewarded.
![5 Signs It’s Time to Quit Your Job](https://uploads.sitepoint.com/wp-content/uploads/2019/12/1576021917quit-job-300x157.png)
Andrew McDermott presents five principles for identifying an inappropriate work environment, dealing with it, and deciding whether or not you need to quit.
![How the Top 1% of Candidates Ace Their Job Interviews](https://uploads.sitepoint.com/wp-content/uploads/2019/08/1566191400nik-macmillan-YXemfQiPR_E-unsplash-300x200.jpg)
Top 1% candidates are uncommon. Not because they're so special, but because of their decision-making process. Learn how they make decisions differently.
![4 Signs It’s a Bad Idea to Quit Your Job](https://uploads.sitepoint.com/wp-content/uploads/2019/07/1563431760romain-v-ndfQe4ZR_qg-unsplash-300x200.jpg)
Is it a bad idea to quit a job you hate right now? How do you know? It's not something we're taught in school. Andrew McDermott provides some perspective.
![Why the Highest-Paid Developers “Fight” Their Coworkers](https://uploads.sitepoint.com/wp-content/uploads/2019/05/1558426244arisa-chattasa-604772-unsplash-300x225.jpg)
At some point, if it hasn't happened already, your coworkers or your boss will ask you to do something foolish.
![4 Signs Your Employer Will Ruin Your Career](https://uploads.sitepoint.com/wp-content/uploads/2017/08/1503624256dog-dark-howl-moonlight_feature-300x198.jpg)
Andrew McDermott explores the qualities of difficult employers, and how to avoid them and protect your employment opportunities.
![3 Unexpected Signals Employers Send Before They Fire You](https://uploads.sitepoint.com/wp-content/uploads/2017/08/1502243989signals_feature-300x200.jpg)
Andrew McDermott provides pointers on how to tell you're about to be fired, and tips on what you can do about it.
![6 Unexpected Mistakes That Keep Developers from Getting a Raise](https://uploads.sitepoint.com/wp-content/uploads/2017/04/1493095452cash-300x151.jpg)
Wondering why you got passed over for a raise after doing a stand-out job? Andrew McDermott explains six mistakes developers make in their careers.
![How to Become a Better Developer by Coding Less](https://uploads.sitepoint.com/wp-content/uploads/2017/02/1488260719disguise-300x200.jpg)
Andrew McDermott explains a system that helps developers overcome impostor syndrome and developer's block.
![6 Red Flags That Signal the End of Your Career](https://uploads.sitepoint.com/wp-content/uploads/2017/01/148462643028v9cq7ytnu-dawn-armfield-300x225.jpg)
Some career red flags are obvious, but the most common ones hide in our blind spots. Andrew McDermott shows you how to detect them.
![5 Simple Strategies to Double Your Salary](https://uploads.sitepoint.com/wp-content/uploads/2016/09/1474403899hotairballoon-300x203.jpg)
It may sound excessive, but if you're a developer with a plan and determination, you can double your salary. Andrew McDermott explains his strategy.
![You’re the Best Developer on the Team — Why It’ll Cost You Your Job](https://uploads.sitepoint.com/wp-content/uploads/2016/08/1471598180photo-1458109880523-257ef2cf4d07-300x200.jpg)
Being the best developer - or the best at anything - can cost you everything, if you let it. Andrew McDermott explains why, and how to avoid that fate.
![This Development Tool Hurts Developers — Here’s How to Win Anyway](https://uploads.sitepoint.com/wp-content/uploads/2016/08/1470471186tools-300x192.jpg)
Every development team depends on this tool, but when it's used the wrong way, the results can be catastrophic. Andrew McDermott explains how to win anyway.
![8 Common Mistakes That Get Developers Fired](https://uploads.sitepoint.com/wp-content/uploads/2016/07/1469866746fire-300x148.jpg)
Think you'll avoid those silly mistakes that get others fired? Think again. Andrew McDermott explains the 8 mistakes that really get developers fired.
![Why You Should Make the Worst Parts of Web Development Even Worse](https://uploads.sitepoint.com/wp-content/uploads/2016/07/1469255346room-300x200.jpg)
When things are bad, working as a web developer can be hell. Andrew McDermott explains why sometimes the best thing you can do is to make things worse.
![6 Stupid Mistakes Smart Developers Should Make](https://uploads.sitepoint.com/wp-content/uploads/2016/06/1464862504fight-300x218.jpg)
Andrew McDermott looks at six things developers should do -- even when everyone around you says it's a mistake.
Andrew McDermott looks at five mistakes most web developers don't realize can end their careers.
Learn a little-known secret tactic to get a constant influx of customers on the reg.