By Sean P Aune

8 Great Ad Server Solutions

By Sean P Aune

Ever feel overwhelmed by your advertising? That’s where ad servers come into play as they let you swap out ads quickly after only putting the HTML or JavaScript tags in your site once.  After you’re all set up, you just need to head to your server whenever you need to change an ad. You can also monitor stats, geo-target ads and make numerous other little tweaks to make sure you are optimizing your returns.

What are you waiting for?  Find the server solution that best suits your needs!

ADTECH: ADTECH’s ad serving solution trends towards larger sites, but if you fit in with them, it does offer some fairly impressive features such as live testing, real-time monitoring, user tracking, rich media support and a whole lot more.

Atlas Solutions: Atlas Solutions focuses heavily on allowing you to use the real-time data it collects to make more organized decisions about which ads you should be serving and to whom.  You can also prioritize advertisements that are needed to keep your advertisers happy and make sure they get the impressions they want.

Bluestreak: A third-party ad server that allows you to upload your creatives and preview them before setting them live.  Reports are updated every 20 minutes to allow you to adjust any campaigns you are running in near real-time.  Bluestreak puts a heavy emphasis on rich media, so it’s very video ad friendly.

DoubleClick: DoubleClick is probably the best known of all the ad servers out there, but it is mostly for the controversy that once surrounded its tracking of users, and the lengthy time the purchase by Google took to be approved.  DoubleClick still operates as a separate entity and focuses heavily on making widgets out of rich media ad campaigns.  They also provide you with forecasting tools to help you predict future campaign needs.

Google Ad Manager: Leave it to Google to come up with one of the simplest solutions out on the market for ad servers.  With Google Ad Manager you simply define which sections of your site you want to serve ads for and then generate code for each one individually.  Once the code is entered, all creative uploads can be handled in the manager where you can also get reports on how each ad spot and individual ad is performing.

OpenX: OpenX, formerly known as phpAdsNew, gives you the option of using a hosted solution for your ad serving, or you can download it and run everything from your side.  You can manage inventory easily with just a few check marks, geo-target ads by country so only the visitors you want to be served will be, view statistics for each ad placement and more.

Smart AdServer: Smart AdServer focuses on rich media campaigns for sites in Europe and features the ability to launch just about any style of advertisement you can think of in just three clicks.  Using real-time monitoring, you can choose on the fly if you want to target the ads based on geography, ISP, browser, keywords and more.

SiteScout: SiteScout is run by a small, Canadian team who, in 2010, launched their innovative Real Time Bidding platform for running ads with ability to target specific demographics.

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  • QuaffAPint

    Blatant self-promotion about to begin…:-)

    If you want something quick and simple to use, but still has many of the features you want, please take a look at our mySimpleAds product. It’s inexpensive and designed to get you up and running quickly.
    …Thanks for listening.

  • YMer

    You should consider Right Media’s / Yahoo’s Yield Manager. It has all the ad server standard capabilities as well as creative, pixel and automated campaign management. It also allow a seller to take and manage any kind of pricing. Lastly, it has built in supply and demand through the RM Exchange, which if used properly can reduce the operational workload and create competition for inventory. More networks use YM than any other ad server.

  • Anonymous

    Try out MyAdMarket for all of your ad serving needs. It is a highly active exchange that allows our clients to efficiently manage both advertisers and publishers. It is a feature-intensive service, offering various exclusive features not available on other ad serving systems, such as the ability to buy and sell traffic with other ad networks using the same platform to quickly monetize your traffic, the support for XML Feeds and 3rd party tag exchange, an automated payment and billing system, and among others.

    We offer CPC/PPC, CPM, CPV, CPI cost metrics, in the forms of inline text links, text/graphical banners, rich media, full page pop under ads, interstitial ads, and search ads.

  • Fan of TRAFFIQ

    I’d recommend TRAFFIQ. It’s a free media management platform–plus, it has a really cool matching system to help find new publishers. Billing is a snap. I pay them, and they pay all the publishers.

  • Scott Maxworthy

    Another blatant self promotion but hopefully informative.

    Get creative and entertain your audience – they’ll appreciate it.

    For website owners Rich Media advertising such as CLIVE video generates much higher CPM (cost per thousand web impressions) and CPC (Cost per click) revenues from visitor traffic

    For advertisers we’ve seen CTR’s (click through rates) performance of up to 18%.

    Scheduling and sequencing of videos can be setup to create a conversations with your visitors – eg 1st visit meet and greet “Hello welcome to our site”, 2nd visit “Welcome back, good to see you again”

  • Joshua S

    I use AdSpeed.com to serve ads on two of my sites. It’s affordable and very easy to manage.

  • Why not compare each of the offerings on a table so the features of each can be compared against price?

  • eSuiteOne

    All the “geek speak” is great, but if you’re running ads on your site, you’re probably doing it to make a buck or two (trying not to use the big bad word PROFIT). So what would also be nice to know is how easy it is for potential advertisers to place ads on your site (self-service style) and what payment options they have – or is the whole BUSINESS side of the Ad server story not considered relevant?

  • alch

    While we’re blatantly self-promoting:

    Our ad server BittAds is now completely free up to 10 million impressions a month. If you’re looking for an ad server, give it a try.

  • Sarahstedman

    We use AdServerSolutions.com for our ad management. Easy to
    use and scalable

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