Design & UX
By Matthew Magain

What Does a UX Designer Actually Do?

By Matthew Magain

Learn about How to Rewire Your Brain for Mobile First UX design.

I still remember the first time I came across the term “User Experience Designer”. It was years ago, embedded in the email signature of a friend of mine—someone whose job I never quite understood. So I asked him.

His answer fundamentally changed how I designed websites from that day forward. Not because of what he actually said (he mumbled something about usability and research) but because of the ongoing discussion that ensued. That discussion prompted me to dig deeper into the world of UX, re-evaluate my processes, and dramatically shape my career.

While many designers hear a description of the term “UX” and reply, “Oh, that’s what I’ve been doing all along—I just didn’t know it was called that”, I was different. Before learning the term “UX Designer” even existed, my design process was arrogant; my designs looked pretty but often missed the mark. Much later, when I chose to adopt the term as my own job title, I felt confident that I had grown measurably as a designer, and evolved my processes to the point where I was worthy of the title.

the throne of UX

Such is the power of a phrase. UX may be a buzzword, but that’s not necessarily a bad thing for those of us who design for the web. The principles, philosophies and techniques of which UX design is comprised are well established, and the good news is this: anyone can learn them.

So what does a User Experience Designer actually do? Well, there’s no typical day, however there is a grab bag of techniques that many UX Designers rely on at various stages of a project. I’ve expanded on a few of those techniques here, using panels from a short comic that appears in Everyday UX, an ebook containing interviews with 10 prominent UX designers:


wireframes A wireframe—a rough guide for the layout of a website or app—is the deliverable most famously associated with being a UX Designer.

Once created by designers as a series of static images, these days tools like Balsamiq Mockups and Axure RP make it straightforward to evolve your wireframe into an interactive prototype without writing any code.

While many UX Designers make a point that they are more than just wireframe machines, it’s certainly true that many UX Designers start with wireframes: creating a basic site layout is something anyone can do, and the tools are easy to learn.

User Testing

user testingSitting users in front of your website or app and asking them to perform tasks you’ve planned for them while they think out loud is the fundamental premise of user testing.

How many test participants you involve, how closely your test participants match your actual users, and how many iterations of testing you run are all decisions shaped by budget and time constraints.

User testing is straightforward enough that anyone can—and should—experience running one. Being in the same room while someone struggles to use your product is a powerful trigger for creating empathy with users—a common trait.



personasA persona is a fictitious identity that reflects one of the user groups for whom you are designing.

Personas need to be informed by research to be useful. It can be tempting to put on your creative writing hat and invent details to make them believable or interesting. However, the goal should be to have your personas reflect patterns that you’ve identified in your users (or prospective users).

There’s no shortcut for identifying these patterns—they come from user research: conducting interviews, surveys, user testing, contextual inquiry and other activities.

Scenarios and Storyboards

storyboardsA scenario is a narrative describing “a day in the life of” one of your personas, including how your website or app fits into their lives. If you’re familiar with writing user stories in an agile environment, you’ll be comfortable writing scenarios—although the focus here is on regular usage, not edge cases.

Depending on the audience, a storyboard may be a more appropriate tool for capturing how, when, where and why someone might use your product.

Inspired by the filmmaking industry, a storyboard is a visual sequence of events used to capture a user’s interactions with a product.

It may be an extremely rough sketch—purely for crystallising your own ideas—or a more polished comic for engaging your audience more effectively.


This is just a sample of the hundreds of techniques that UX designers have available to them to ensure they get the right design—and the design right.

The trick to applying them is learning when to use which technique.

But that’s a topic for another day …

Why stop learning? If you enjoyed reading this post, you’ll enjoy our screencast How to Rewire Your Brain for Mobile First UX — watch it now.

  • Sarah Bauer

    Great post. I’d say that in order to love your work as a UX designer, you’ve got to have a fair bit of fascination for human psychology, user context and the processes involved (the research) in developing conclusions about targeted end users. Sound good? Then go forth!
    Sarah Bauer
    Navigator Multimedia

    • Matthew Magain

      Thanks Sarah. I agree, human behaviour is a complex and fascinating topic, and part of what keeps me continually interested.


      Fucking bullshit! As a designer you should be DOING THIS ANYWAY!!!!!!!!!!

  • Moeskido

    All due respect to the work you do every day, but every generation believes it invented graphic design, while instead coining new buzzwords to describe subcategories of graphic design.

    • Matthew Magain

      Maybe you know all there is to know, Moeskido, but personally I’m constantly learning new techniques and would never be so arrogant to suggest that everything there is to know about designing for the digital world has been covered before. The collection of techniques I’ve listed here may have been around for years, but the more I learn, the more I discover that there is to learn. If you think that designing for the web is just a subset of graphic design, then I’m afraid we’ll have to agree to disagree.

  • Great post Matthew! And thanks for the link :-).

    • Matthew Magain

      Cheers Lis!

  • Tihiy

    Nice post… though nothing new, the nth simular post on this theme.. Either UX designer for IBM and so on don’t want to share his secrets or there is nothing new under the moon)

    • Matthew Magain

      Thanks for your feedback Tihiy. Are there any specific topics you’d like to see covered in future posts? I take your cynicism about a designer’s “secrets” as a challenge that I’d like to meet. :)

  • Maher Naji El-Ghali

    Massive knowledge, Thank you :)
    I need your help in few questions ,
    – There is a specific order for UX process ? ex: 1- ux research 2- wireframes ,….
    – about the user research , i need a specific role for UX research , sometimes i felt that i’m a marketeer not a UX researcher in this part of UX process.
    – Could you please give me some links to know more and more about UX.

    • blablablablaniewazneitakdisqus

      You can find it all throughout the internet.

  • Reem Sabry

    The process above is in order, although there is no order in the User Centered Design process. Above is the initial order and then you go back and forth to improve your design.
    For Example: The wire framing is in the ideation part where you brainstorm and sketch your ideas on a paper. Then you build a prototype. Then you conduct a research (usability testing). from the research (usability testing) results you go back and forth to enhance the initial idea of the design.

  • Pete Kerr

    Hey Matthew brilliant post. I am not long graduated and have been working as a Web Designer for myself last few days and the more I research UX the more i’m fascinated by it. Potential game changer? I think so. Only thing is how difficult is it to make the switch between the two or do we have to?

  • Alannah Keys

    Hi, I am really interested in getting into the UX Design field and I enjoyed reading what you have written about it. I have started working full time this year after graduating with a Bachelor of Computer Science degree. I am naturally artistic and would really like to do more work in that area, I’m just not sure how to get started. Do UX designers do any front end development with HTML/ CSS etc? Can I get into the UX field with no major UX experience?
    Thank you,

    • blablablablaniewazneitakdisqus

      No, they don’t. Critisize companies which look for UX Designers + Development + Programming.

      • Alannah Keys

        I think front end dev skills are really valuable and people with both design and development capabilities are what most companies seek.

        • blablablablaniewazneitakdisqus

          And it’s wrong. No good UX Designer will be a good programmer and vice versa.

          • JohnyNoLegs

            This is a silly comment and only coming from your experience. Most UX designers I know came from front end dev jobs.

          • blablablablaniewazneitakdisqus

            Then you clearly don’t know what a UX Designer is and what he/she does. It’s not from my experience – come on, we are not primary school boys, let’s keep a level of discourse. Most of UX Designers come from psychology and graphic design. I know some of the programmers are yearning for this UX fame but let’s face it. If you got brains to do the programming (and I’m sure brainiacs are good at programming and are great people), you will probably not be that suited for human-human contacts, doing research, and translating it into functionalities. It’s just two worlds. Read some reports, statistics.

          • JohnyNoLegs

            The whole brainiacs are not suited for human-human contact is evidence that this is your opinion. Kind of putting down UX designers saying they aren’t brainiacs. Anyway I can tell you are highly opinionated, I was just giving you my 2cents as my experience is quite different.

          • Jory Ferrell

            You are not “hearing” what others are telling you. People just said that other people are finding it much easier to work in the field with their FED skills. Did it ever occur to you that just because you haven’t seen it work well, it may work very well for others you haven’t met? FED is very structured and requires planning for effeciency. These skills require the kind of mindset that’s conducive to UX design.

          • blablablablaniewazneitakdisqus

            A UX Designer will always need data, firstly – user data, info, research, whatever. If “you haven’t seen it work well” is your main tool then I’d say you are really limited. It’s just one of the (tertiary, I’d say) tools and it’s called (just) the expert analysis. However, real UX Design starts with data from users, not from “what I think” or “what my opinion is”. End users don’t give a f*** about what a UX Designer thinks personally. He is to analyze data and give recommendations based on data.

          • Jory Ferrell

            When did I ever state that FEDs should design an app from their own perspective? I didn’t. Obviously and app needs to conform to the users preferences as much as possible. That’s the best way to sell anything. You know how I know this? Because I have a brain. And you are sitting here explaining to others as if they don’t have a brain. Like we can’t figure that out for ourselves. You know why? Because it’s you who are limited in your way of thinking. Just because you, and the people you regularly encounter, are incapable of learning programming, AND UX design, does not mean everyone else shares the same limitations of brain-power. If you ever stop being a pompous ass, you might consider this, understand it, and develop a more rounded and flexible atttitude towards learning new fields of study. You know like the real astronauts who can be found playing in orchestras.

          • Jory Ferrell

            So there are absolutely zero programmers out there with a dual talent for UXD. Hmm…hopefully you are never tasked with putting together a small crack team for a budget project.

          • blablablablaniewazneitakdisqus

            I don’t know if there are zero programmers with talent for UXD, it doesn’t erase my opinion. It’s just the way it is. A good programmer needs a set of knowledge and skills that are totally far from the set of tools and knowledge of a good UXD. I know you people get mad (especially programmers who wank themselves when they add “UX Designer” into CV but have no idea about e.g. conducting research or wireframing) but let’s just face it.

          • Jory Ferrell

            I’m not. And I don’t claim, nor have I ever claimed, to be a UX designer. My point was that you were generalizing. Just because programmers learn specific skillsets for programming doesn’t mean they are incapable of learning skills for UX design. In fact, people with high-level educations are notorious for having MULTIPLE skills sets, in varied fields. Some have this far-reaching scope of knowledge because their field of work requires it, and others just love learning and using new things. Your statement was akin to saying that astronauts don’t make good musicians, when in fact we know that, statistically, astronauts are far more likely than not to play AT LEAST ONE instrument. That’s all I am saying. It is possible for people to be a pro-chef, and a world class sniper. It’s possible to work as a independant Marine Biologist in your free time, and perform on Broadway as your day job. Skills in one area don’t exclude you from learning other skills.

      • JohnyNoLegs

        Front end dev is VERY different to programming. Also some companies don’t have the luxury of hiring a person for every stage of designing a website lol. Graphic designer, UX Designer, front end Dev LOL

        • blablablablaniewazneitakdisqus

          Well, there must be something wrong with them if they don’t understand the need of separate people at different stages. They have the budgets, they see the needs but somehow they want to accumulate functions and positions. Front dev – a coder is closer to a programmer (like java programmer) than a front dev is close to a UX Designer. It’s like you wanted a mechanic to sell cars.

          • JohnyNoLegs

            Its like you want a designer to design complex user focused websites, and then design a print ad. You really put down designers. It’s like they can’t use applications at all. I don’t think you understand what a front end dev actually does, perhaps if you did, then you would understand that HTML and CSS is not programming, it is a technical language but at no point are they programming anything lol. I want a div here and i want it to have some text in it and i will make it blue. That is not programming, and if UX designers from where you are from are unable to do that, then it’s kind of scary. Front end devs create static pages, they use HTML, CSS and if needed some JS. JS would be considered programming, but really for UI related activities it would mostly be copy paste.

          • Jory Ferrell

            Uhm…HTML and CSS are in fact programming languages. They are just very focused, task-specific, scripting languages. I don’t know where you got your info from, but use a better source in the future.

          • Woodzayyy

            Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language.

            That took me 5 Seconds. Just letting you know that markup languages are not programming languages.

            Thanks for your input, please research before posting “facts”

  • Vignesh Raj

    Hi Matthew,
    Currently i am working as web graphic designer with 1+ exp, Such as creating web layouts, logos, banners etc. But i need to extend my career as ux designer in future, so what i want to know is that ux designer job is same as web designer job or it’s totally different platform, what type of tools i should learn…

    • l rod

      it is basically a designer that is able to plan the layout and usability of a website without wasting hours of design time, keeping in mind user experience.

      • blablablablaniewazneitakdisqus

        It’s basically a totally wrong idea of UX. Please, learn about UX first, then preach about it.

  • michaelwalls

    I would like to again thank the younger generation for giving me another new, well deserved, title. UX is just another buzzword for tactics all designers should learn in the first place. First person logic is a great tool – if it isn’t easy for you to parse, it isn’t easy for them. Most designers should have learned info heirarchy from building drop down menus.

    Base logic courses should be mandatory in all schools. It is lacking in the masses and what makes billionaires out of a select few. You can start by getting away from WordPress and learning how a real site is built. In this wizard-free building process you will have to learn how to organize. In doing this, so called UX will be added to your list of euphemisms for common skills all designers should have before charging for their work.

    • blablablablaniewazneitakdisqus

      But UX is not about logic. It’s sooo much more than that. So many people think UX is just “a feeling that something works good”. Learn about UX, then preach about it. Especially the author does seem to have this misunderstood image of UX.

      • Jory Ferrell

        Are you trolling? I am beginning to think you are a troll…

        • blablablablaniewazneitakdisqus

          I’m beginning to think you are a retard.

          • Jory Ferrell

            How funny. I was thinking the same about you. Isn’t that hilarious? We are each pretty sure the other is mentally handicapped, and incapable of nuanced thought, and ironically accuses others of being incapable of thinking. One of us is fucking retarded. Yes. This is true.

  • Darshik Jariwala

    Hi Matthew, I recently began my job as a coordinator in website development. This post was great help to me in understanding what a UX designer does.

    Darshik Jariwala

  • Lala

    I loved this post!! Thank you! Is it easy to go from a graphic designer of 5+ years experience into applying for UX Design positions?

  • Ashish K

    Thank you .. i love this is very helpful for Beginners in this field.

  • Carlos Mosqueda

    Short answer, yes you can get into the UX Design field. I am a UI/UX Designer who started out as a Front End developer. I also have a BA in Graphic Design so I know a little bit about most of the areas that revolve around UX Design and UI Design. I, personally, would rather have the credentials of front end development, so I can gauge the Level of Effort for the UX and the UI. Having these credentials also allow you to have a better insight on what can be done to improve upon the UX and what it might take to do so. Not only HTML/CSS for websites and hybrid apps but also for other fields like mobile application development and software development.

    Having a better understanding of most of the areas that is takes to build an app/website/software/etc. then the better understanding you will have for UI/UX.

    Too often are the UI, the UX and the actual development separated out in the processes and by different people. I know one person can not know it all, BUT the better understanding the developer has of the UX and UI side and the better understanding the UI and the UX people have from the development side, the better projects turn out.

    • Nicolas

      That’s a great reply! Thanks Carlos!

    • blablablablaniewazneitakdisqus

      Bullshit. Define “credentials”. A UX Designer should have the gist of HTML/CSS but shouldn’t be a full time developer nor he/she should be responsible for development. UX Designer is more of a psychological-analytical person rather than “maker” of the actual product.

    • Alannah Keys

      Thank you Carlos! I just came across this post today – which I have written 2 years ago! I went on to study a Master of Multimedia degree and I am very happy to say that I’m working as a UX/UI designer and a front end developer now and I love it! In my company front end dev skills are really valued and yes, people with these skills are what most projects seek.

  • Megan Shields

    Hi, I’m a freelance graphic designer and came across a lot of UX design roles while looking around for more freelance work. They stood out as tend to have a much higher salary than graphic design roles and am now considering to try to get into the UX design field. I have a BA in Graphic Design, but am considering applying for short courses (or an online course) in UX design – would you say it is necessary to do an extra course to get a job in UX design? I don’t have any knowledge of HTML/CSS, I have done basic wire framing and app design – created on Adobe CS programmes eg. photoshop, Illustrator, but have never used Axure for example. I know some people who have used books on HTML coding etc, and have taught themselves how to create websites, would this be sufficient?!

    Many thanks,


    • blablablablaniewazneitakdisqus

      So do you want to produce websites or do you want to work with people on their needs?

  • Prasanth Laloo

    Matthew Magain, I am from India. I have a question. I am working as a Web Designer for a digital media agency. Here I only do designing facebook posts, web banners, some web layouts and all. I am just a kid in HTML and CSS, only some basic I know. Please tell me what will be the role of a UX guy in Digital Media. Also about UI I want to know.


  • Very good read, in depth and information. Thanks very much.
    We have a similar article on UX design you may be interested in…

  • alex

    Quite interesting. But i’m bit oppose to your concern that you get new to user experience theme. However your blogging scope is quite amazing. And i find lot many distinctive user experience service offering firms like salzer technologies,DigitalQ and so on nowadays in a mushrooming growth. But i believe UX will stay ahead in the enterprise growth and support the business to a great extent.

  • WassailAnyone?

    I’d love to get everyone’s opinion. I’m a web designer and developer, but I’d really like to get into UX. I want to take a UX bootcamp, but I’m over 50. I’m worried that, like a lot of web jobs, only younger people are sought after.

    Is it easier or harder for older people to enter this field?

    • PaulGauguin

      Hi WA,
      I just stumbled across this post. I am in UX and over 50 working primarily with others who could be my kids. While youth brings with it a certain energy and enthusiasm, age brings with it experience and (in my opinion) a more well-rounded view of the world that is pretty vital in the understanding of systems and human behavior within those systems. Go take your bootcamp.

    • blablablablaniewazneitakdisqus

      Sky’s the limit – good luck!

  • Alicja Sheehy

    Matthew, maybe a silly question… but do you have to have a technical knowledge to get into UX design? I can see everybody here is either graphic designer or web dev, I am a marketer, understand well the need for knowing the users of your product and making them happy:) but have a limited knowledge of the technical side of design … very interested in the subject though… and would love to get into that area.. what’s your advice?

    • Matt Yates

      Did you ever get a response to this? I also have little technical knowledge but this field seems fascinating to me. I would love to do this for a living but don’t know if I’m qualified. Please let me know if you have found anything out here. Thanks!

    • blablablablaniewazneitakdisqus

      Marketing people are ery often mocked or disliked by UX Designers because for them it’s just selling, selling, selling, conversion, conversion, selling… but of course you can try. The question is how hard you want to switch and whether you can “forget” about your inner, marketing “instincts” : ) And yeah, a bit of technical knowledge will definitely help because at some point a UX Designer e.g. might be asked to give recommendations for changes to a website.

  • Katija

    I have been creating front-end applications that have user interfacing screens for interactive input / output. You described the UX designing steps and they are similar to what I have been using for many years. I have never used the lexicon or the vocabulary that you have used to pin-point the ‘tools’. I am glad that you have done this article as it helps me now to express my activities in terms of recognised ‘Technical’ words. It looks like I have been using UX design principles all the time and not realised. UX design – sounds like a serious enough skill that I need to add to my profile. – Let me know if there are any more these types of articles that I could read up and boost my knowledge base of UX Design technique. Thanks.

  • Andre Bermillon

    Hello Matthew,

    Like the community, it is a field I am also interested about learning and I do learn it via free ressources.

    I hope my question is not too dumb, I was wondering something : did you come across websites, apps or softwares in which you didn’t need to apply those methods ? I mean are they particular cases, exceptions you came accross in your professional career where it is less necessary to perform such actions, maybe like micro-sites, or very small apps or would you say that it is necessary to apply that for any types of project.


  • Jennifer Lewis

    Hi, I’m a graphic designer and came across a lot of UX design roles while looking around for more work. They stood out as tend to have a much higher salary than graphic design roles and am now considering to try to get into the UX design field. I have a BA in Graphic Design, but am considering applying for short courses (or an online course) in UX design – would you say it is necessary to do an extra course to get a job in UX design? I don’t have any knowledge of HTML/CSS, I have done basic wire framing and app design – created on Adobe CS programmes eg. photoshop, Illustrator, but have never used Axure for example. I know some people who have used books on HTML coding etc, and have taught themselves how to create websites, would this be sufficient?!

    Thank you


    • blablablablaniewazneitakdisqus

      No. Learn what UX Design is. It’s not development, it’s working with data and people, people and data. You are missing something here.

  • puneet mehra

    I am a Graphic Designer and I intend to broaden my horizon by getting into UI and UX design, but I can’t code and I still excel at this or do I need to learn coding?

    • blablablablaniewazneitakdisqus

      You’ll need other skills, typically human-oriented and analytical more than coding. Learn a just enough of it, just by the way.

  • l rod

    So basically it is incorporating the role of a producer with designer. About time they assume more responsibility and not just work with pretty pictures.

    • blablablablaniewazneitakdisqus

      It’s more than that. It’s working with people and data, too.

    • Jory Ferrell

      There are still ui designers who concern themselves with UX…but as the field of study concerning UX grew, it was recognized that in some cases, specialized personnel, focused on this task before any other, can be useful. As I stated in another post…this is really a concern of project scale and time requirements.

  • Satish Rajput

    Hii, I am PHP developer last 6+ years, AngularJs and Mongo. And now my interest in UX and UI design field, Can I do this without having good knowledge of website design (HTML/CSS).

    Thank You

    • blablablablaniewazneitakdisqus

      The question is how did you manage to be a PHP developer WITHOUT HTML/CSS knowledge : )

      • Satish Rajput

        well i have knowledge in HTML, HTML5 and CSS but I never made any Fully HTML website template, I used templates in PHP.

        • blablablablaniewazneitakdisqus

          Generally you can always do everything : ) There’s no limit to what a human being can do. The question is what do you really want to do in the UX or UI field (remember – it’s something a bit different) and how much time do you want to spend on learning it.

  • blablablablaniewazneitakdisqus

    Where is user research? Data analysis?

  • ixtrcl

    Throughout this article, many special characters appear incorrectly. Looks like some sort of code-point issue, which makes the text hard to read. Rather ironic given the subject matter. I got the same results on Firefox, Chrome, Safari, and Opera, all on OS X 10.11.6


    All absolute fucking bollocks! theres no such thing as UX designer as EVERY FUCKING DESIGNER should know about designing ANYTHING for the user experience! This is just another load of marketing bullshit they throw a name at.
    Ive been designing for over 30 years, print, web, you name it and the word UX never existed. Every designer should be designing anything they do for the user, this is nothing new at all. A designer is a problem solver, they don’t design for themselves, they design for their audience, whoever they are, so to give it a title is just fucking ridiculous.

    Its like saying a Chef needs UX experience. Fuck me, if a Chef isn’t cooking for someone else then what is he doing? and if he is then does it need a fucking title?

    For fucks sake.

    • JohnyNoLegs

      Yep and there should be only one type of developer, full stack. At no point should anyone specialise.

    • blablablablaniewazneitakdisqus

      First learn about what UXD is, then get mad about it.

    • Jory Ferrell

      Well, hold on…consider it this way. I find someone who creates very creative and original artwork for whatever specific asset I task them with creating. Buuuuut, they suck at putting together the layout…so, to fulfill that role, I could hire a UX designer. They can help plan the scheme, given all the required functionality that I need, and the UI designer can perform their specialization, working with layout given by the UX designer. Consider the Wright Brothers. They acted as mechanics, engineers, physicists, and crash-dummies (do you need a degree to get entry-level jobs as a crash dummy? Well, nevermind… Anyways…). But these days, it has become common practice to divide responsibility for stages of aircraft design. And for good reason. But sometimes it is not always necessary. If you are designing a relatively small application, it really isn’t a huge biggy to hire someone with multiple skillsets under their belt, and expect them to fulfill their role properly. But when you start designing large, and brand-specific apps (which MUST nail their usability or risk damage to their branding recognition), it really can help to divvy up responsibility to parties which specialize in certain aspects of the design process. The industry, like all others, is evolving. UX dexigners are filling a newly recognized niche in the design world. There is no need to kill UX designers, everybody. You guys are acting like evangelical Puritans, ready to burn the heretics at the stake. Let us calm down…please? :p lol

    • Fully agree, UX processes and services, as well as all the UX app related products (like invision and adobe xd) are mostly targeting mobile apps and responsive interactions, not even VR. Shame that some agencies are looking for a jack of all trades, which I would simply call WEB DESIGNER = [Graphic designer, Front-end dev, Back-end dev, UX/UI Designer, SEO Specialist, Sales Rep and Marketing Advisor] all these titles in one person. Oh dear me….. You are absolutely right, UX is nothing new, every designer must follow these common principals to start with anyways.

  • Awesome Article ..

  • User Experience and user interface the very critical part of any software application. Its better to go for a company which are specialists for user experience design.

  • blablablablaniewazneitakdisqus

    He/she will be analyzing data – statistics, website traffic, plus data from helpdesks, etc. It’s just about setting goals. If Amazon employs the person to take care of maintaining conversion in certain areas – the person will work on this very thing. And believe me – there’s a hell of work in even a small company and small product. Amazon is huge as hell.

  • Thank you for your efforts!
    I am naturally artistic and would really like to do more work in that area, I’m just not sure how to get started.

  • kbar

    WOW.. After 40 years in the film industry, I had no idea that is what I was doing all along. We call that Production Design for the most part, but I guess it is all the same.

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