Redesign BP’s Logo

    Jennifer Farley

    Unless you’ve been living in a cave, you’re probably well aware that one of the worst oil spills ever is causing massive environmental damage and destroying vast areas of the coast of the Southern United States. BP who are the owners of the equipment and rigs which caused the spill are in the middle of both an environmental and public relations disaster.

    Greenpeace UK have launched a competition and are inviting designers to create a new logo for BP, which stands for “Beyond Petroleum”. BP is pursuing ‘unconventional oil’ – the Canadian tar sands and deepwater drilling and causing massive damage as they go, not to mention the total disaster in the Gulf of Mexico.

    Your brief is to create a logo for BP which shows that the company is not ‘beyond petroleum’ – they’re up to their necks in tar sands and deepwater drilling.

    Depending on how you feel about logo design competitions, you may be interested in joining this one if only as a method to vent your anger. The winning entry will be used in Greenpeace efforts against BP. The judges are looking for concepts and ideas so you don’t need to be a professional designer as the logo will be finished by a “top graphic designer”. There are three categories: professional designers and design students; the general public; and those under 18. The competition close on June 28, 2010 at 5:30 GMT and you can enter by filling in a form on the Greenpeace site, downloading a template and then uploading your concept art work to the Greenpeace Flickr group.

    According to the web site they have been overwhelmed with entries, here’s a small sample of the designs that have been uploaded to the Flickr site so far.




    BP4 4


    What do you think of these rebrands? Will you be entering one of your own?