Infographic: The Client’s Guide to Creating a Website

Today, a website is the first place potential customers and partners come to when they want to know more about your business. It’s your primary interface with the online world and perhaps your best salesman. Just like with any other business asset, you need to do the due-diligence and make sure your website provides a worthwhile return on your investment.

Before you go looking for a web studio or developer to create your site, it helps to understand what goes into actually creating a website. This infographic gives an overview of the web development process so that you can make a more informed decision about the web studio or developer to choose, and later on, engage better with them.

For a more detailed break down of the website creation process, check out this article.

An infographic detailing how a website is built, aimed at clients

Did we miss anything? Has this infographic helped you understand how websites are built? Have you passed this on to your non-web developer friends or clients?


  1. This is a great, concise infographic! If I were to suggest any improvements, it would be to address the content side of the equation. It’s the hardest part of any web project, and in many cases takes longer than the web development itself. In fact, a great design will build around the available content (as opposed to fitting content into a Lorem Ipsum design), so it should come early, definitely before design & development, likely around or shortly after site planning. For this step, consider both written content as well as photos (custom photography, stock), videos (videography, third party content), and major tools or features (e.g. the Behr ColorSmart application is a great example of the application itself being the “content” of the site.)

  2. Totally agree! I think design, code and content, all three have to come together for a good website. I wanted to keep the infographic simple and clear - something we can easily share with a client. The criteria for good content probably deserves a post by itself. Let me see if I can do one.

  3. I love info-graphics. They are attractive, easy to understand, don’t consume much time and consists of loads of information about a particular subject.

  4. I circulated the link for this article around our development team this morning - I must have tweaked someone’s tail, as the next this I got was a query as to whether I was planning a career change… :smile:

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