Conqueror papers launched a paper range and as part of the promotion, manufacturer Arjowiggins commissioned five new typefaces which they made available for free download to us lucky designers. The typefaces were designed by French typographer Jean Francois Porchez of Typofonderie.
The information for each font you see below comes from the readme file.
AW Conqueror Didot
“The AW Conqueror Didot typeface is not inspired by the Didot dynasty of the early 19th century but rather the spectacular interpretations of them appearing in the 1960s and 70s. Decades in which large type sizes were all the rage in advertising and publishing, contrasted typefaces were everywhere. This new font is an ode to the heyday of dry-transfer alphabets and Herb Lubalin, the typographer who mastered the ‘tight but not touching’ art of glyphs set ascloseasthis without overlapping.”
AW Conqueror Sans
“The AW Conqueror Sans typeface draws inspiration from those in vogue in Europe between World Wars I and II. With its geometric lines it evokes the spirits of both Bauhaus and the Art Déco period. AW Conqueror Sans, a contemporary Sanserif, is the cornerstone of the family and the jumping off point for the rest of the typefaces. Any text may be swapped around without changing the layout. More commonly seen in Renaissance italics, swashes capitals have also been added.”
AW Conqueror Inline
“Several titling typefaces made their appearance at the start of the 20th century, notably Acier and Bifur, both created by French poster artist Cassandre.Later, in the Netherlands, S.H. de Ross designed a version of Inline for its Nobel family called, naturally, Nobel Inline. AW Conqueror Inline pays homage to this beautiful version.”
AW Conqueror Carved
“This typeface encapsulates perfectly the lettering styles in fashion during the 19th century quite often in the frontispieces of books. It wasn’t rare to see these kinds of typefaces, with their variations in depth and relief effects, adorning boxes and other forms of packaging of the time.”
Download includes Regular (All), Layer One (background), Layer Two (outline), Layer Three (stripes), Layer Four (shadow):
AW Conqueror Slab
This font “draws inspiration from geometrical slab serifs of the 1930s, of which Rockwell is a perfect example… In recent years, ‘slabs’ have made a comeback in the graphic design world. AW Conqueror Slab advances the cause quite happily.”
Promotional work to go with the new fonts include brochures and these short videos with the tagline “It’s not what you say … it’s how you say it.”
To get your mitts on these lovely fonts, just register on the site and you’ll receive an email with download details.
Frequently Asked Questions about Conqueror Paper Fonts
What are the unique features of Conqueror Paper Fonts?
Conqueror Paper Fonts are known for their distinctive design and versatility. They are designed with a high level of detail, making them suitable for both print and digital media. The fonts come in a variety of styles, including inline, carved, and sans, each offering a unique aesthetic appeal. They are perfect for creating a professional and sophisticated look in your designs.
How can I download and install Conqueror Paper Fonts?
You can download Conqueror Paper Fonts from various online platforms such as Adobe Fonts or Typofonderie. Once downloaded, you can install them on your computer by opening the font file and clicking on the ‘Install’ button. For some operating systems, you may need to drag the font file into your system’s font folder.
Are Conqueror Paper Fonts free to use?
Some versions of Conqueror Paper Fonts are available for free, while others may require a purchase. It’s always important to check the licensing details before using any font to ensure you’re not infringing on any copyright laws.
Can I use Conqueror Paper Fonts for commercial projects?
Yes, you can use Conqueror Paper Fonts for commercial projects, but it’s essential to check the licensing agreement first. Some fonts may require a commercial license for business use.
What makes Conqueror Paper Fonts different from other fonts?
Conqueror Paper Fonts stand out due to their unique design and versatility. They offer a range of styles, each with its own character and appeal. The fonts are meticulously designed, ensuring high readability and aesthetic appeal in various media.
How can I pair Conqueror Paper Fonts with other fonts?
Pairing fonts is an art and depends on the project’s requirements. Conqueror Paper Fonts can be paired with simple sans serif fonts for a balanced look. The key is to maintain contrast and harmony in your design.
Are Conqueror Paper Fonts suitable for logo design?
Absolutely! Conqueror Paper Fonts are perfect for logo design due to their distinctive and professional look. They can add a touch of sophistication and uniqueness to your brand’s visual identity.
Can I use Conqueror Paper Fonts on my website?
Yes, you can use Conqueror Paper Fonts on your website. However, you need to ensure that the font is web-safe and compatible with different browsers and devices.
What is the history of Conqueror Paper Fonts?
Conqueror Paper Fonts were created by Jean François Porchez, a renowned typeface designer. They were initially designed for Conqueror, a UK-based paper company, and have since gained popularity for their unique design and versatility.
How can I troubleshoot issues with Conqueror Paper Fonts?
If you’re experiencing issues with Conqueror Paper Fonts, ensure that you’ve installed them correctly. If the problem persists, try reinstalling the fonts or contact the platform from where you downloaded the fonts for further assistance.
Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.
