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2018 may be one of the greatest years yet for web design and web designers. There are web designers who are looking to stay relevant by keeping up with the latest trends. They certainly have their work cut out for them. After all, it takes some time to get acquainted and comfortable with new trends. It also takes more time to find ways to incorporate them into website designs.
To make things worse, the latest trends have succeeded in raising the competitive bar. They have made the designer's work just that much more difficult.
Fortunately, there is a WordPress theme that has kept up with the latest in design. Here are examples of the 8 most stunning trends. BeTheme has incorporated them into their more than 330 pre-built websites.
8 Creative Design Trends BeTheme has Already Put to Use
Design Trend #1: Illustration & Graphic Art
Custom art is currently all the rage in web design – and it doesn't appear to be going away any time soon. Eye-catching vintage watercolor illustrations have caught on. They bring that sense of nostalgia that makes people feel relaxed and comfortable.
Notice the use of bold fonts (complete with serifs in the second example). It attracts attention without detracting from the illustrations.
Design Trend #2: Light, Shadow & Smoke
Playing with lights and shadows has always been a popular web design technique. When you add smoke to the mix the design trend takes on a whole new look with a different vibe, especially when it comes to music and dance.
The right mix of light, shadow, and smoke lead to a soft, romantic look:
Or a something a bit more dramatic:
Or a perfect combination of sultry and classy…
Design Trend #3: Gradients aka Color Transitions
Gradients are hot. Even hotter than last year's use of bold colors. Gradients, or color transitions, work especially well with pastel colors. When they are allowed to clash with other design trends, the results can be surprising.
Design Trend #4: 3D “Moving” Stills
Creating a 3D "moving" still can be tough, but when done right it can be a genuine eye-catcher. Maybe it's because the illusion of the movement often attracts us more than movement itself. Here's a pair of examples where you can see the results for yourself – a 3D image that appears to flow.
There's so much you can do with images like this. Give them any texture, play with light and shadow, make use of gradients or negative space. 3D moving stills combine nicely with many of the other trends to produce unique results.
Design Trend #5: 2018 Still Life
Still life has been popular for a long time. It's a trend that could likely go on forever, but that doesn't mean it can't be improved upon. The most popular form of modern still life is – you guessed it – 3D.
You can also use photography (or a 3D-photo combo). Here's a pair of examples that make extraordinary use of white space:
Design Trend #6: Metallic Shine
Metallic shine has become more than a glamorous trend. It has become a wildly popular craze. So popular, in fact, that it has crept its way into sites representing a variety of different industries.
Metallic shine can be used in typography, with 3D elements, and as attention-grabbing insertions in photos and illustrations.
Design Trend #7: Chaotic Typography
No – everything does not have to be perfectly lined up! There are times when pursuing originality, we must unlearn some of the things we've been taught.
Chaos can in fact be clean and appealing and is certainly fun. Play around a little and see what can come of it!
Make sure to keep UX in mind. It's OK to "tease" the user for a split second before he or she gets your message. Just don't require users to solve a puzzle in order to fathom a page's goal. That's not what they're there for.
Design Trend #8: Brutalism is Back
Brutalism is back indeed. There are situations where you might best avoid this trend. In some other instances, you should embrace it. Brutalism isn't artsy-cutesy. It's an in-your-face approach to getting a visitor's attention.
This trend encourages being direct, blunt, and to the point. Thus, you might use it with care; but it does make an impact and sends a crystal-clear message.
Summarizing the Latest Trends and Where to Use Them
- Go totally creative with illustrations and custom graphic art
- Play around with light and shadow — then add smoke for some surprising effects
- Combine gradients, a.k.a. color transitions, with your favorite trends
- Looking for a hypnotic effect? 3D with "moving stills" will do it
- Create your own examples of modern still-life with 3D or a clever use of photography
- Go glam — add metallic elements wherever you can
- Be straight-forward — use brutalism to convey your message
- Use BeTheme's pre-built websites to follow ALL these trends (and more!) without risking a major burnout.