![Justin Owings](https://uploads.sitepoint.com/wp-content/uploads/2017/12/1513813577justin-owings-96x96.jpeg)
Justin is a creator, lifter, ATL Xoogler, dad, optimist — and is always anxious to understand. He writes for FullStory and built BirthdayShoes.com.
Justin's articles
![Optimizing Bounce Rates with FullStory’s Session Replay Tool](https://uploads.sitepoint.com/wp-content/uploads/2018/01/1515481164bounce-fullstory-300x200.jpg)
Optimizing Bounce Rates with FullStory’s Session Replay Tool
Justin Owings looks at how a bounce rate can be used as a way to identify opportunities for search engine, app copy, landing page, and UX optimization.
![Analytics Bliss: Quantitative Data with Qualitative Research](https://uploads.sitepoint.com/wp-content/uploads/2017/12/1513815300qual-quant-300x180.jpg)
Analytics Bliss: Quantitative Data with Qualitative Research
Quantitative analytics help identify the biggest opportunities and problems, but fall short on actionable insights—where Qualitative research thrives.