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Joe Natoli

Joe Natoli

Joe Natoli coaches and train UXers, designers and developers to design and deliver great UX & UI, sharpen their skills and propel their careers forward. You can see his work at

Joe's article

What’s Really Behind Most UX Issues
Design & UX

By Joe Natoli,

Joe Natoli looks behind the scenes to discover the real cause behind most UX issues, finding that it's not lack of staff, awareness or expertise, but something a whole lot deeper: misalignment of individual intent — personal, organizational and political. Here's what you can do about it.