Jamie's articles
How to Perform A/B Testing with Google Optimize
Design & UX
By Jamie Murphy,
Jamie Murphy shows how to use Google Optimize to make data-driven design decisions by experimenting with variations, to see which converts better.
Optimizely A/B Testing Tools: Knowing Which is Right for You
Design & UX
By Jamie Murphy,
Jamie Murphy summarizes the tools offered by Optimizely, identifying suitable scenarios for when they could be used.
5 A/B Testing Tools for Making Data-driven Design Decisions
By Jamie Murphy,
Jamie Murphy introduces five A/B testing tools for maximizing website conversions, explaining how each works so you can choose one for you or your team.