Jamie's articles
![How to Perform A/B Testing with Google Optimize](https://uploads.sitepoint.com/wp-content/uploads/2018/01/1515462330google-optimize-300x200.jpg)
How to Perform A/B Testing with Google Optimize
Jamie Murphy shows how to use Google Optimize to make data-driven design decisions by experimenting with variations, to see which converts better.
![Optimizely A/B Testing Tools: Knowing Which is Right for You](https://uploads.sitepoint.com/wp-content/uploads/2018/01/1515458603optimizely-300x200.jpg)
Optimizely A/B Testing Tools: Knowing Which is Right for You
Jamie Murphy summarizes the tools offered by Optimizely, identifying suitable scenarios for when they could be used.
![5 A/B Testing Tools for Making Data-driven Design Decisions](https://uploads.sitepoint.com/wp-content/uploads/2017/12/1513901244ab-testing-300x175.jpg)
5 A/B Testing Tools for Making Data-driven Design Decisions
Jamie Murphy introduces five A/B testing tools for maximizing website conversions, explaining how each works so you can choose one for you or your team.