The Ultimate Guide to Landing Page Builders for Startups

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In a world that moves this fast, ideas must be prototyped, tested and launched in as little time as possible.

Gone are the days when companies and individuals could afford to spend months designing a page only to find out that buyers weren’t even interested in the product it featured.

Reaching product-market fit, or the connection between your solution and those who have a problem, is now an essential first step for startup success.

Therefore, we must come up with ways to validate our ideas early, and expose them to the right audiences that can help us tell whether there is a need for them or not.

Landing pages — single web pages that focus on the completion of a specific conversion goal — are incredible tools to test our assumptions and gain early traction.

In this article, I’ll share and compare some of the most effective landing page builders available.

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What is a Landing Page Builder?

Simply put, a landing page builder is a tool that facilitates the entire process of creating, publishing and sharing landing pages. These builders often provide WYSIWYG (What You See Is What You Get) functionality, allowing anyone to control the look and feel of the page’s layout, forms and modules. Some will even go a step further, and offer tools to optimize social referrals and fundraising.

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You will now find a detailed comparison between some of the most popular landing page builders out there.

1. Launchrock

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Launchrock has a community of more than 20 million, as it is part of a startup network known as

This platform includes other entrepreneurial tools like, Fundable, KillerStartups and BIZPlan.

Its main goal is to facilitate early customer acquisition, allowing you to collect signups, subscribers and even pre-orders.

Launchrock features a basic set of analytics, design templates, and commitment tools (forms) for all free accounts. You can publish your site using a Launchrock subdomain or your own domain.

The Pros
  • Launchrock has an audience of its own that can learn about your product as soon as you launch.
  • All accounts are free.
  • Integrates with Google Analytics.

The Cons

  • You’ll have to use their proprietary email service, rather than a third-party solution
  • A/B testing is not available
  • Other than referral sites, you don’t get to track user-specific actions/funnels.

Famous Users



Launchrock is free to use.

2. Kickoff Labs

KickoffLabs has a unique feature to help you reward strong influencers, offering automated emails to target them.

KickoffLabs’ mission goes beyond early customer acquisition. Their goal is to help users create simple, effective landing pages throughout their company’s entire lifecycle. Among its core strengths is a robust viral referral tracking system, as well as tools like ViralBoost that help you trigger social sharing with modal windows that pop up. You’ll be able to launch your site using a Kickoff Labs subdomain, custom domain, WordPress, a Facebook Page, or hosting it elsewhere by downloading the HTML files.

The Pros

  • A unique social referral feature where everyone gets a tracking link and a simple way to share.
  • You can access a leaderboard and reward influencers for their help in spreading the word.
  • They provide exit modals: KickoffLabs Bounce enables you to popup an offer before someone leaves the site.
  • Integrates with Google Analytics,, and provides an internal analytics package.
  • Templates are clean and responsive.
  • A/B testing is available
  • Integrates with many bulk email platforms like MailChimp, Drip, Aweber, GetResponse and others via Zapier
  • They’ve integrated their smart campaign forms with Instapage and Leadpages.

The Cons

  • Some of their widgets may come off as spammy right out of the box. Tweak copy and design to make sure that they fit your site’s experience.
  • Some of the templates they offer could improve in terms of design elements like typography. On the bright side, they do allow for full CSS customization, so it isn’t something that can’t be fixed.

Famous Users

Teambox (Now Redbooth)


Free Forever: 1 campaign and 1,000 unique views per month.
Starter: $39 per month or $27 per month when billed annually.
Premium: $69 per month or $48 per month when billed annually.
Business: $149 per month or $104 per month when billed annually.

3. Instapage

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This tool’s most unique feature is its wide catalog of pre-designed templates. To fulfill the promise of allowing you to “create a landing page in 3 minutes”, Instapage provides over 80 templates. You can launch your site using an Instapage subdomain, a custom domain, GoDaddy, WordPress, or a Facebook Page.

The Pros

  • More than 80 clean, responsive pre-designed templates
  • Integrates with popular email platforms like Mailchimp, Aweber, Mad Mimi, Campaign Monitor, Get Response, and Mailrelay
  • Integrates with Google Analytics, and provides an internal analytics package
  • Allows for A/B testing

The Cons

  • No viral referral tracking capabilities

Famous Users



Basic: $29 per month
Professional: $79 per month
Unlimited: $179 per month

4. Lander

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Lander was created by MakingSense, a Latin American software development company. This explains its unique approach to internationalization. Out of the box, Lander provides an integration with a tool called Bablic to translate and add languages to your landing pages. With Lander, you can publish your site in one of their subdomains, a custom domain, or a Facebook Page.

The Pros

  • Integrates with Paypal to give your online shoppers a convenient way to pay and checkout right from your page.
  • Allows for A/B testing
  • 30 pre-designed templates available
  • Integrates with email platforms like Marketo, Mailchimp, VerticalResponse, AWeber, and Constant Contact.

The Cons

  • No free accounts. They provide a 14-day free trial instead.
  • No direct WordPress integration.

Famous Users



*14-day free trial
Basic: $22 per month or save $87 when billed annually.
Professional: $52 per month or save $207 when billed annually.
Enterprise: $97 per month or save $387 when billed annually.

5. Generator by DesignModo

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Unlike all the previous options, Generator (by DesignModo) is truly a prototyping tool. For designers and developers who want to build completely custom landing pages, Generator helps create a layout that users can download for direct modification. Essentially, Generator allows you to quickly prototype a landing page and download in HTML, CSS & LESS for customization. As expected, it doesn’t immediately publish your landing page. Instead, it allows you to export to HTML, CSS and LESS.

The Pros

  • Completely free
  • Can help you save time by helping you gather feedback with a lower fidelity prototype of your landing page

The Cons

  • Offers no functionality beyond prototyping: no live push, email integrations or testing of any kind.


Free to use

6. Leadpages

Leadpages uses its own webinar features to power content marketing initiatives

Leadpages has become a favorite for content creators that are building their platform with podcasts, ebooks, membership sites and the like. They promise to “turn your next idea into a published landing page in less than five minutes with LeadPages®”, and offer proprietary tools like LeadBoxes (popup modals), LeadDigits (capture new leads via SMS) and LeadLinks (single-click subscriptions). Leadpages also integrates with GotoWebinar to help you build an audience via opt-in webinars. Their three core landing page types are Optin, Sales and Webinars. You can publish your LeadPage® or LeadBox® to Facebook, WordPress or host it yourself.

The Pros

  • They maintain a helpful blog with inspiring case studies and tips
  • Over 70 responsive pre-designed templates
  • Integrates with email providers like AWeber, Infusionsoft, OfficeAutopilot, and MailChimp
  • Integrates with GoToWebinar and 1ShoppingCart
  • Offers A/B testing
  • Offers built-in analytics and integrates with virtually any analytics service provider via custom and end of code insertions.
  • They offer a marketplace where you can buy many more landing page templates for around $10

The Cons

  • Doesn’t offer a way to detect and reward influencers for their efforts in generating leads
  • No free accounts.

Famous Users

Smart Passive Income


Standard: $37 per month or $25 per month when billed annually.
Pro: $67 per month or $40 per month when billed annually.
Advanced: $199 per month — only available for annual billing

7. Unbounce

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The Pros

  • Unbounce’s Dynamic Text Replacement automatically swaps out certain keywords on your landing pages to match the keywords your leads are using in their Google search queries.
  • You can apply custom scripts to all of the pages in a domain (or multiple domains) using their Script Manager
  • Automatically creates an SSL certificate for your landing pages.
  • Offers A/B testing
  • Integrates with email providers like MailChimp, AWeber and Constant-Contact.
  • Integrates with Hubspot, Infusionsoft and Marketo, as well as Google Analytics and KISSMetrics.
  • 85 free responsive templates and you can find 200+ via Themeforest

The Cons

  • No free accounts. They offer a 30-day free trial instead.
  • You’ll need to integrate a third party extension to add exit modals and other advanced forms.

Famous Users



30-day free trial
Starter: $49 per month
Pro 99: $99 per month
Pro 199: $199 per month

The Verdict: Depending On Your Needs, Try KickoffLabs or Leadpages

If you are building a tech startup and want to launch a gamified waiting list for a beta version, KickoffLabs is an incredibly robust solution.

Their viral referral tracking is unique in that it lets you recognize and reward influencers for the effect they’ve had in your conversion rate.

Let me rephrase that: you’ll know exactly how many leads each visitor has brought back to you. Here’s how that works.

If you are a content creator trying to build an audience, and would love to have a webinar funnel system, Leadpages is your ideal match.

One thing that you’ll find with Leadpages is that they’re not afraid to show real numbers.

Their Funnel Case Studies section openly displays specific examples where different types of individuals and companies reached (and surpassed!) their goals using Leadpages.

Frequently Asked Questions about Landing Page Builders for Startups

What are the key features to look for in a landing page builder for startups?

When choosing a landing page builder for your startup, there are several key features to consider. First, the builder should be user-friendly, even for those with little to no coding experience. It should offer a variety of templates that are customizable to fit your brand’s aesthetic. Additionally, the builder should have integrated SEO tools to help your landing page rank higher in search engine results. Other important features include mobile responsiveness, A/B testing capabilities, and integration with other marketing tools such as email marketing software and CRM systems.

How can a landing page builder benefit my startup?

A landing page builder can provide numerous benefits for your startup. It can help you create professional-looking landing pages quickly and easily, saving you time and resources. These pages can be used to capture leads, promote special offers, or provide detailed product information. Additionally, many landing page builders offer analytics tools, allowing you to track the performance of your pages and make data-driven decisions.

Are there free landing page builders available?

Yes, there are several free landing page builders available. However, these often come with limitations such as a limited number of pages or templates, or lack of advanced features. For a startup, it may be worth investing in a paid builder to access more comprehensive features and capabilities.

How does mobile responsiveness impact my landing page?

Mobile responsiveness is crucial in today’s digital landscape. A mobile-responsive landing page adjusts to fit the screen size of the device it’s being viewed on, providing a seamless user experience. If your landing page isn’t mobile-responsive, you risk losing potential customers who primarily use their mobile devices for browsing.

What is A/B testing and why is it important?

A/B testing is a method of comparing two versions of a webpage to see which performs better. It’s important because it allows you to make data-driven decisions about your landing page design, helping you optimize for conversions. Many landing page builders offer built-in A/B testing tools.

How can I optimize my landing page for SEO?

Optimizing your landing page for SEO involves several steps. These include using relevant keywords in your content and meta tags, creating a compelling meta description, and ensuring your page loads quickly. Many landing page builders offer SEO tools to help with this process.

Can I integrate my landing page builder with other marketing tools?

Yes, most landing page builders allow for integration with other marketing tools. This can include email marketing software, CRM systems, social media platforms, and more. This integration can help streamline your marketing efforts and improve overall efficiency.

What kind of support can I expect from a landing page builder provider?

The level of support offered by landing page builder providers can vary. Some offer 24/7 customer support, while others may only offer support during business hours. It’s important to consider the level of support you’ll need when choosing a provider.

How can I measure the success of my landing page?

The success of your landing page can be measured using various metrics. These can include the number of visitors, conversion rate, bounce rate, and average time spent on the page. Many landing page builders offer analytics tools to help track these metrics.

Can I customize the design of my landing page?

Yes, most landing page builders offer customizable templates. This allows you to adjust the design to fit your brand’s aesthetic and meet your specific needs. Some builders also offer the option to code your own landing page from scratch.

Laura BuscheLaura Busche
View Author

Laura (@laurabusche) earned a summa cum laude degree in Business Administration from American University in Washington DC, a Master of Arts in Design Management from the Savannah College of Art and Design (SCAD), and is currently completing a doctoral degree in Psychology. She is passionate about consumer research, design thinking, branding, and their exciting crosspoints. She is the author of O'Reilly Media’s Lean Branding book and a Brand Content Strategist at Creative Market. Laura regularly blogs about branding and business at Twitter: Follow Laura Busche on Twitter

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