By Andrew Tetlaw

Measure Map Redux?

By Andrew Tetlaw

Only a week or so ago I was wondering if Measure Map had been abandoned by Google. This morning, out of the blue, I got an email that began amusingly with the words “Remember Measure Map?”. Well it appears Google is set to launch a new version! Here’s what the email had to say:

Remember Measure Map? A couple of years ago, we gave you an account on an
early alpha test of our blog analytics software. Since then, a lot has
happened. We got acquired by Google, we redesigned their Analytics app, and
we’ve since rebuilt Measure Map from the ground up.

To move to the new Measure Map the email instructs the account holder to login to a new server and fill in a simple signup form in order for the conversion to begin. A Google Analytics account is required as is the installation of the Analytics tracking code on your blog. Perhaps this means the new Measure Map will be an alternative front end to Analytics data?

Anyway, I filled in the form and now await the next step:

Great! You’re all set. We’ve got a few things to set up on our end. We’ll send you an email when we’re ready (soon!) and explain how to log in.

I’ll keep you posted!

  • I am waiting rather anxiously myself. I filled out my form and can’t wait to see what they improved. They were the only analytics system that I have seen that is completely about blogs in tracking your posts, comments, etc…

  • Yeah! It certainly is exciting. I’m wondering about that alternative front end to Analytics theory… Analytics doesn’t do comments AFAIK, so I wonder if this will be something new based on Analytics tech… I can’t wait either!

  • banderson

    So it’s been a bit, and now the main is gone and there is no replacement yet! I like measure map for it’s quick, easy and simple interface for the look at the small amount of traffic my blog gets. Google Analytics is great and powerful, but a bit beyond what I need, and I love how Measure Map gave you real time stats, and you didn’t have to wait for the next day to see where your links are coming from.

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