5 of the Best Facebook Fan Page Apps for User Engagement
If you have or manage a Facebook fan page, one of your biggest challenges is probably maintaining user engagement. It’s not that hard to get people to click “Like,” but it can be very difficult to get people to come back, and even more difficult to get people to participate.
There are a lot of great apps available to help you improve the user experience, so I thought I’d share a few of my own favorites. Here are my top five … what fan page apps top your list?
NetworkedBlogs
One of my favorite Facebook apps for fan pages and personal profiles is NetworkedBlogs. If you have a blog and want to add the feed to you page, this is one of the best ways to do it. It’s fairly simple to setup, and allows you to import your feed directory to your page. The app also adds your blog to a directory of blogs organized by topic and geographical locations.
NutshellMail
Last week, I wrote about how NutshellMail is a gem when it comes to managing the “noise” of social media and zeroing in on only the information you want to keep track of. One of the best features of NutshellMail is the Facebook email newsletter feature. Adding this app to your fan page will create an opt-in area where fans can sign up to get automatic notifications of fan page activity.
Static FBML
If you had to pick only one app for your fan page, Static FBML is the one to pick. Static FBML is an app that was developed by Facebook to allow users to add advanced functionality to their pages using JavaScript, CSS, HTML and FBML (Facebook Markup Language). While it’s not exactly like coding a non-Facebook site, you have a lot of flexibility for adding some great user-focused content, such as a Welcome page, a contact form or other opt-in and even a mini web site.
If you have a Twitter profile that relates to your fan page, you can easily add the Twitter app so everything you post on your fan page (or just the items you select) are automatically shared on your Twitter account. This is a great way to create a crossover that expands your reach in both networks.
YouTube Video Box
I talked about the power of online videos in a previous post. If you use videos to enrich the user experience on your web site or blog, you can carry that engagement over to your fan page with YouTube Video Box. This app integrates your YouTube account directly into your Facebook fan page, and allows you to add videos, search, and make it easy for fans to watch and share your videos.
Frequently Asked Questions about Facebook Fan Page Apps
What are the benefits of using Facebook Fan Page Apps?
Facebook Fan Page Apps offer a variety of benefits to businesses and individuals. They provide a platform for businesses to engage with their audience, share updates, and promote products or services. These apps also offer features like scheduling posts, managing messages, and analyzing page performance. They can help increase visibility, improve customer engagement, and drive more traffic to your website.
How can I create a Facebook Fan Page App?
Creating a Facebook Fan Page App is a straightforward process. You need to have a Facebook account to start. From your account, you can create a new page, choose the category that best fits your business or purpose, and follow the prompts to complete the setup. Once your page is set up, you can customize it with information about your business, images, and more.
Can I customize my Facebook Fan Page App?
Yes, Facebook Fan Page Apps are highly customizable. You can add your business logo, change the cover photo, add a description of your business, and even customize the tabs on your page. You can also add apps to your page to provide additional functionality, such as a shop section or a contact form.
How can I increase engagement on my Facebook Fan Page?
There are several strategies to increase engagement on your Facebook Fan Page. Regularly posting relevant and engaging content is key. You can also use Facebook’s built-in tools to create polls, host live videos, or schedule posts. Engaging with your audience by responding to comments and messages can also help increase engagement.
How can I analyze the performance of my Facebook Fan Page?
Facebook provides a tool called Insights that allows you to analyze the performance of your page. Insights provide data on your page’s reach, engagement, and the performance of individual posts. You can use this data to understand what content is resonating with your audience and make informed decisions about your social media strategy.
Can I schedule posts on my Facebook Fan Page?
Yes, scheduling posts is a feature available on Facebook Fan Page Apps. This feature allows you to create posts in advance and schedule them to be published at specific times. This can be particularly useful for businesses that want to maintain a consistent posting schedule.
What is the difference between a Facebook Fan Page and a personal profile?
A Facebook Fan Page is designed for businesses, brands, organizations, and public figures to share their stories and connect with people. Unlike personal profiles, they are visible to everyone on the internet and have access to tools to help build an audience and promote a business.
Can I manage multiple Facebook Fan Pages from one account?
Yes, you can manage multiple Facebook Fan Pages from a single account. This can be particularly useful for businesses with multiple locations or brands.
How can I promote my Facebook Fan Page?
There are several ways to promote your Facebook Fan Page. You can invite your current Facebook friends to like your page, share your page on your personal profile, include a link to your page on your website and other social media profiles, or use Facebook’s paid advertising options to reach a larger audience.
Can I sell products directly from my Facebook Fan Page?
Yes, Facebook Fan Page Apps allow you to add a Shop section to your page where you can list products for sale. This can be a great way to drive sales directly from your social media presence.
Alyssa Gregory is a digital and content marketer, small business consultant, and the founder of the Small Business Bonfire — a social, educational and collaborative community for entrepreneurs.
