Copywriting

Michiel Mulders discusses the importance of microcopy for enhancing UX, and offers five tips for helping users better understand your site.

John Stevens talks about how Amazon is breaking records when it comes to conversions, and what you can do about your own UX to mirror their success.

Daniel Schwarz discusses UX writing, why it's important for designers to be excellent writers, and how punctuation can make copy look and sound appealing.

Web and interface designers are becoming a dime a dozen, Tobi explains what great designers do to stand out from the crowd.

Have you ever been scrolling when you realized you didn't read anything in the past 10 seconds? That's 'Zombie Scrolling'! Petras can save you.

Stephen explains how personalized UIs can deliver special, memorable user experiences and tailored content that results in higher conversion rates.

Designing and selling themes can be a lucrative business, but there are plenty of pitfalls. Dan's guide will help you avoid the big traps.

Sometimes small changes can make a big difference to your UX. Saad has 5 relatively simple ways you can improve your UX in a morning's work.

According to the Direct Marketing Association, you can expect an ROI of $38 for every $1 you spend on email marketing. Small tweaks can be big money.

Successful global brands can become so ubiquitous that we don't almost don't notice them. Andrei shows they have some valuable typography tips to teach us.

We like to imagine that our morals and ethics are set in granite, but the reality is they are much more fluid over a 24 period. Can you design for that?

We're overwhelmed with UX advice. Ryan offers a few gems of UX wisdom that you probably won't read on the other blogs and resources sites. 

They are the product of comic books and newspaper 'funny pages' but Aja is here to tell why the speech bubble is set to rule our future UIs.

While today we LOL, smile :) and wink ;), a hundred years ago people were encoding their thoughts and feelings into the position of their postage stamps. 

We all know what an experience is – but how do you measure one? Google's 'HEART Framework' breaks down ux design into easier to understand components. 

Being creative is rewarding but when it's not happening, it's hard to force it. Hilda has some useful steps to work through creative block.

Typographic punctuation is a jumble of glittering successes and hard-luck stories. For every @ symbol, there's a lonely irony mark or neglected interrobang.

Client case studies: They're not a new idea, but they may just be the secret client-winning weapon that has been hiding in plain sight. Wes explains why.

Perhaps one day we'll be able to deliver pages instantly - until then, we need to manage the times users do wait. Aja has some great strategies.

Sometimes the most wonderful creations die for want of a tiny bit of design love. Maybe you can make the difference?

When everyone is pushing 1's and 0's to screens it's critical to show some real humanity. Aja shows you places to inject personality into your site.

Here's the components of a really killer startup website with great startup website examples.

Aesop Story Engine is a free WordPress plugin comprised of 13 components which provides the ability to build themes specifically for long-form storytelling.

Like hand-holds on a climbing wall, paragraphs give us an obvious path to traverse a wall of text - except when we they get lost on a small screen.

It's easy to think of interaction as buttons and menus, but as Jerry explains, it's even more important to think about the interaction design of our words.

Content marketing is becoming more necessary for online success. But how does a non-writer go about writing for the web? John Tabita provides a few tips.

When it comes to writing on the web, there's so much more than blogging or copywriting. Georgina Laidlaw suggests 5 new, fun ways to make money with words.

The Google Experiments feature in Google Analytics makes it easy and safe to test changes to your website. This guide will get you started.

It's easy to get so caught up in your current projects that you forget to line up more freelance jobs for the future. These five steps will help.

Great copywriting weaves language, emotion and design into a powerful weapon. Julia gives us some easy but powerful tips for producing great copy.

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