I don’t know if I’d say “many, many times” but I would say “several times over a relatively long period of time”
Sept 2015
Feb 2016
@MatthewBOnline just what is it you are having trouble understanding?
Perhaps a review of these videos is in order
https://www.sitepoint.com/community/t/ranking-increase-from-international-coverage/241355/2?u=mittineague
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