Just when you thought you’d had enough football (or maybe not enough, in some cases) FIFA, the international football organization revealed the logo design for the next world cup which will take place in Brazil in 2014.
The new design entitled “Inspiration”, was the winning submission, chosen from 25 entries. The judging panel included famous Brazilians, model Gisele Bundchen and author Paulo Coelho. The logo was designed by Sao Paolo based agency Africa. Brazil President Luiz Inacio Lula da Silva spoke at the unveiling and said “Brazilians are confident, and love the challenge of presenting a beautiful World Cup”.
The logo is a representation of the World Cup trophy formed by three linked hands in the national colors of Brazil, yellow and green with the year of the tournament appearing in a bright red hand-drawn typeface. While the red certainly stands out, the Brazilian flag is yellow, green and blue. The style of the hands is very loosely drawn. They look like they have been drawn very quickly using the Pen tool in Photoshop or Illustrator.
As with almost every major logo launch, there has been much online debate and a certain amount of criticism about its execution. Some commentators have mentioned that a logo for a football competition shouldn’t feature hands wrapped around the ball. Others have referred to it as cheap clipart with the fingers on the hands resembling an alien’s fingers.
Here’s the video to go with the official launch of the logo:
What do you think of the logo? An amateur-looking Photoshop job, or a brightly colored homage to the country that has won five World Cup competitions in the past?
(And congratulations to Spain for winning the tournament!)
Jennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.
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