Whenever I’ve got a client that wants a very specific type of logo design, the first thing I do is research, research, research. In this case, a client wanted a natural-looking, “green” logo design. So, I pulled together a big list of logos from which I could get inspiration and aid in guiding the client.
Sometimes, I pass the research on to my client to get us both on the same page. Often, they’ll point out a specific few that they like, giving me a lot of clarity into what they’re looking for in their own logo.
In the roundup below, of course, there’s an obvious pattern of greens and browns in the designs. There are some exceptions like the Blue Oak logo and Gas Natural. You also can’t help but notice the “swoop” in the more leafy designs. But, notice the exceptions to this in the logo designs of Werner, Coastline, and OLT where they have hard lines and sharp points. Enjoy!
Werner Lumber Company
Outdoor Living Today
Green Eagles Development
Natural Art Images
Costa Rica Tour
Green Thumb Social Icon
Notice any patterns that I didn’t point out? Let me know which were your favorites and if there are any that you think are not effective designs for a green business.
Tara Hornor has a degree in English and has found her niche writing about marketing, advertising, branding, graphic design, and desktop publishing. She is a Senior Editor for Creative Content Experts, a company that specializes in guest blogging and building backlinks. In addition to her writing career, Tara also enjoys spending time with her husband and two children.