By default, WooCommerce is a great eCommerce platform to start with. Since it’s built on top of WordPress, there are hundreds of plugins available to make your web store even better.
In this article I will show you some of the best WooCommerce plugins around, categorized by use. These plugins allow you to improve your product listing, use various discount methods, improve your ordering process and maximize your sales by going social.
Most of these plugins are paid, with many of them costing only a nominal fee compared to the benefit they bring you. You will find some free plugins in this list as well.
Some plugins are offered by WooThemes (the company behind WooCommerce), while many others are offered by independent developers. The latter can be cheaper, however, WooThemes is known for its excellent product support but you’re gonna pay for it. Just be sure to check the reputation of an independent developer when it comes to support, since the lower pricing comes with slow or even no support in some cases.
Improve your Product Listings
Many WooCommerce themes already come with an optimized look and feel for your product listing pages. To further enhance the actual content of your product page or offer wholesale pricing, here are some great plugins to consider.
In the official WooCommerce repository you will find two popular product option plugins.
Product Add-ons allows for the more basic type of configuration, at a price of around $55.
If you want to go a bit more advanced you can decide to go with Gravity Forms Add-ons for around $99. With this plugin you can even let your customer build their own product combination, like configuring their own computer.
There’s also Product Options for WooCommerce which is in line with the features being offered by ‘Gravity Forms Add-ons; at a price of around $18.
A simple and free plugin to allow for gift wrapping is WooCommerce Product Gift Wrap which you can use to offer gift wrapping for free or a small cost.
If you want to offer wholesale pricing (a discounted price for retailers or bulk buyers) WooCommerce Wholesale Prices does a great job for around $16.
It is quite easy to use, just give a member the ‘wholesale-customer’ status in their membership and specify wholesale prices. When these customers log in they see both the retail price and the wholesale price.
Product Image Magnifier
Another simple yet very effective plugin is YITH WooCommerce Zoom Magnifier.
This plugin adds a professional zoom to your product images and it doesn’t cost a dime!
Getting more sales is what it’s all about. WooCommerce comes with quite an ingenious coupon module already built-in, but you might want to extend this even further.
Giving discounts based on quantity, running promotions or offering a rewards program are well proven methods of increasing sales. Let’s have a look at some plugins which help you do this.
Getting a customer to add more products to their order is one the easiest ways of increasing your revenue per customer. Offering discounts is one of the best ways you can do this.
Both the WooCommerce Dynamic Pricing & Discounts for around $25 and Dynamic Pricing for around $129 roughly do the same job, the latter being offered in the WooCommerce repository but at quite a steep price.
These plugins allow you to set up various pricing rules, like getting a 10% discount for orders over $100 or offering a cross-sell for a product with 25% off. You can also run seasonal promotions or have different membership statuses (Gold, Silver etc.) with different discounts.
Loyalty Rewards and Referral Programs
Getting a previous customer to order again is more cost effective than aqcuiring new customers. Setting up a loyalty rewards program is a great way of doing this, offering a specific amount of points for each order. You can assign a value to these points, after which a customer can use these points as a discount for future purchases.
The Loyalty Rewards for WooCommerce plugin gives you plenty of ways to set up your rewards program for around $22.
WooCommerce offers a rewards plugin themselves called WooCommerce Points and Rewards but honestly it comes with less features at a higher price tag of around $129.
If you want to reward your customers for bringing in new customers the Refer A Friend for WooCommerce is a perfect addition to your store for around $21.
You can set up different rules to give a discount to both the new and the referring customer without needing to do anything extra. This way you not only get the new customer’s purchase but the referring customer is more likely to buy again to redeem their own discount as well.
Optimize your Sales Process
Below you will find a number of plugins which will simplify the ordering process for you and your customers. Tasks like auto-complete for addresses, emailing someone their cart contents or using an availability notification can help things to run smoother. They might also earn you some additional sales too.
Checking addresses on accuracy is a tedious task which is better left to the customer while ordering their product.
The Google Address Autocomplete for WooCommerce plugin helps your customers while only costing around $11. It uses the Google Places API to complete the address while being typed in. This way your customer can select their address from a list, preventing typing errors or missing information.
Another nifty plugin is Order Delivery Date for Woocommerce which comes with a date picker to select a specific delivery date. This is ideal for web stores offering gifts, but also for delivering packages that a customer needs to sign for (so you’ll know they are home, reducing returns).
Smarter Shopping Carts and Stock Management
If you want to offer assisted shopping and have the ability to email someone their cart contents, you will definitely need Email Cart for WooCommerce for around $11.
This allows you to send a customer a link to their pre-filled (by you) shopping cart after which they can order right away or add even more. This is great when you’re also getting orders by phone, or receive emails from customers asking advice for a combination of products.
When you run a web store with a low inventory or very popular products, you can sometimes run out of stock. If you don’t want to miss out on any sales, you need a stock availability plugin.
WooCommerce Availability Notifications allows for different ways of alerting your customers on the status of your stock with customized messages for around $16.
If you also want to send out emails based on stock numbers you can use Advanced Notifications from WooCommerce for around $29. You can send updates to both customers and suppliers, and these two plugins combined give you enough options to be able to inform everyone properly.
Let’s Get Social!
As a web store, it’s quite hard to become popular on the social networks without spending thousands of dollars on advertising.
These plugins below allow you to have your very own customers do the work for only minimal costs.
This ranges from offering coupons for those sharing your products in their network through to requiring a minimum number of likes for a discount to appear.
Offering a discount for a Like, Tweet or Google +1 for a product causes two reactions: The customer doing it receives a discount and is mostly likely to use it (why else would they share a product?), and their followers see the specific product appear in their timeline increasing trust in your store.
Social Coupon for WordPress is one of the most popular plugins to manage all the ground work for around $22. It works in combination with the built-in WooCommerce coupon system, so you can track it as well.
A different yet ingenious way of using Facebook is offering discount for Likes. This is exactly what the Discount for Likes plugin does (hence the name).
It works very simply, just enter any number of Likes to be achieved before discount is given. The idea is that customers will not only hit the ‘Like’ button themselves, but encourage their friends to do so as well. This doesn’t work for every product, but limited or specialized products are perfect.
WooCommerce is a great platform to work with and adding one or more of these plugins gives you some great opportunities to increase sales or reduce costs.
Even though the mentioned plugins are already very popular (often meaning great quality), make sure you always check out the level of support offered to help you if you come across any errors or issues with the plugin.
Don’t base your decision on pricing alone though. There’s nothing worse than ending up with a great plugin with no one to help you fix it when it breaks down.
Please let us know your favorite plugins in the comments section, or share any success stories you might have.